Media and Industry Insider — beautydirectory

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beautydirectory is a members-only website for Australian beauty journalists and industry insiders. An invaluable resource, it is a database of thousands of products and has a comprehensive media and PR directory.

658 Brands 18552 Products

Beauty media
- Are you a media organisation?
  - Register for free membership to beautydirectory and have access to over 29,000 products and details for 650 brands.
  - Find product information, download hi-res images suitable to print, get RRPs and stockist details.
  - Use the PR directory to find out who looks after each brand and their contact details.
  - The beautydirectory calendar details all the events – including launches, briefings and awards - on each week.
  - Portfolio Hubs provide quick access to news about leading companies and the brands they represent.
  - Didn’t make it to a beauty launch? Read our social report on what happened, who was there and the innovations that were unveiled.
  - We take exclusive photos at each beauty industry function.
  - International and local news is updated several times a day. This is your one-stop information resource for all things beauty.
  - Get weekly in-depth articles on product and ingredient trends, educational pieces for business, digital strategy advice, plus interviews with leading experts.
  - Catch up on the latest industry moves and positions vacant.
  - Your own log-in account ensures you’re on our database to receive weekly newsletters which wrap-up the features, news and events on each week.
  - Video wrap-up of the week in beauty.
Beauty brands
- Are you a beauty brand?
  - A listing on beautydirectory is the perfect way to put your brand in front of beauty journalists and retailers.
  - Your listing on beautydirectory is dedicated exclusively to your brand. The products are listed by category and include a description, RRP and a hi-res image so you never miss an opportunity for editorial coverage by Australian beauty media.
  - Give media access to your brand 24 hours a day, providing you with the best opportunity for editorial exposure.
  - Tell the content team about your company’s news and we’ll write it up for the homepage.
  - Invite the beautydirectory team to attend your event and we’ll write a social report and take pics for a gallery, which extends awareness of your new product or brand to all media.
  - All editorial mentions are archived on your brand’s listing page, providing a concise catalogue of information, products, news and events relating to your brand.
  - Log on daily to find out local and international industry news, which is updated several times a day.
  - Beauty editors including their preferred event time and how they like to receive press material.
  - Find out about industry jobs.
  - Watch video interviews with media and industry experts.
  - Get business tips including how to work with media and digital strategy advice.
  - Your own login ensures you’ll receive weekly newsletters which wrap-up the features, news and events on each week.
PR agencies
- Are you a PR agency?
  - If your beauty client has a listing on beautydirectory, you have automatic access to the site. If you don’t have a listed client but would like to be a member, please contact Janet Hayward janet@beautydirectory.com.au.
  - PRs benefit from beautydirectory’s up-to-date media directory, which lists beauty media details for all print publications, websites, newspapers, trade magazines and beauty blogs.
  - A listing ensures media can confirm RRP and get a hi-res image if you’re out of the office.
  - Your PR agency will get listed in our beauty PR directory, which is a resource for brands looking for representation.
  - Use the calendar when planning your events to ensure no other brand has a function organised for the same day.
  - Tell us about your client’s news and we’ll write about it!
  - We cover all events in our Social section, including a report and gallery to expand awareness of your launch events.
  - All editorial mentions are archived on your brand’s listing page, providing a concise catalogue of information, products, news and events relating to your brand.
  - Log on daily to find out local and international industry news, which is updated several times a day.
  - Find out about media and industry jobs.
  - Watch video interviews with media and industry experts.
  - Get business tips, including how to work with media and digital strategy advice.
  - Your own log-in account ensures you’re on our database to receive weekly newsletters which wrap-up the features, news and events on each week.
Retailers & buyers
- Are you a retailer or buyer?
  - Register for free membership to beautydirectory and have access to over 29,000 products and supplier details for over 650 brands.
  - Find product information, download hi-res images and get RRPs to use in your own promotional material.
  - beautydirectory provides the opportunity to discover new brands on the market.
  - Your own log-in account ensures you’ll receive weekly newsletters, which detail the brands new to beautydirectory.
  - Log on daily to find out local and international industry news, which is updated several times a day.
  - Get weekly in-depth articles on product and ingredient trends, educational pieces for business, digital strategy advice, plus interviews with leading experts.
  - Catch up on the latest industry moves and positions vacant.
  - Please note, we do not allow retailers or group-buying sites that stock “grey market” products access to beautydirectory.
Consumers
- Are you a consumer?
  - If you simply love beauty, are after beauty news or want access to over 80,000 product reviews by shoppers just like you, please visit our sister site http://www.beautyheaven.com.au
  - For more information on how to get your brand listed on the site, please contact Janet Hayward:
  - (+61) 02 9555 9994
  - janet@beautydirectory.com.au
  - For more information on how to get your brand listed on beautydirectory New Zealand, please contact Lisa Anderson:
  - (+64) 09 3788141
  - lisa@beautydirectory.co.nz
  - For all editorial enquiries, email contact@beautydirectory.com.au

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