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15 Mar 2021

MCMPR shares updated portfolio list

MCMPR has shared its updated brand portfolio. The agency now represents:

Alpha-H
fresh
Milk Makeup
NUDESTIX
Sephora

For all enquiries, please contact Nicole Harnischfeger: nicole@mcmpr.com.au and Ava Gilchrist: ava@mcmpr.com.au.

15 Mar 2021

T AUSTRALIA: THE NEW YORK TIMES STYLE MAGAZINE — LAUNCH ISSUE NOW AVAILABLE

T Australia: The New York Times Style Magazine has today released its much-anticipated launch issue, featuring the adored Australian icon Emma Watkins(aka the “Yellow Wiggle”) on the cover.

Stories of courage, energy and power fill T Australia’s “Strength” issue, the first edition of the print magazine. Coverstar Emma Watkins appears unlike you’ve ever seen her before, as T Australia gets to know the real Emma — a hugely successful businesswoman, health advocate and PhD candidate who brings a refreshing kind of bravery to Australia’s entertainment scene.

“Emma has that universal likeability that money can’t buy,” said the magazine’s Publisher and Editor-in- Chief, Katarina Kroslakova. “What fascinates me about Emma isthe breadth of her talent and her business savvy. She is a powerhouse, there’s no other way to put it. And she is marketing gold — she revolutionised The Wiggles brand — but she is so much more than that.” 

Published quarterly, T Australia covers men’s and women’s fashion, architecture and design, culture, travel, art, food, wine, wellness, entertainment and beauty. It strives to showcase a diverse range of voices from Australia and around the world, integrating local storytelling with the best journalism from around the globe.

T Australia is available at newsagents nationally from 15 March 2021 and by local and international subscription, and retails for $14.95. For further information on T Australia, go to taustralia.com.au or @tmagazineau.

12 Mar 2021

MCMPR welcomes two new beauty brands to portfolio

MCMPR is thrilled to announce it is welcoming multi-tasking, skin-loving brand, NUDESTIX to its stable of beauty clients.

Renowned for delivering the ultimate nude glam, NUDESTIX’s collection of easy-to-use makeup crayons and vegan powered NUDESKIN skincare products empower beauty lovers around the globe to embrace their natural look and #GoNudeButBetter.

MCMPR is also pleased to be appointed as the Australian launch partner for the anticipated arrival of Milk Makeup. 

Born in downtown New York City, Milk Makeup stands for good ingredients and epic payoff. You can read more about the Australian launch of Milk Makeup, here.

For all enquiries, please contact Nicole Harnischfeger: nicole@mcmpr.com.au and Ava Gilchrist: ava@mcmpr.com.au.

11 Mar 2021

Celeste Barber launches limited-edition makeup collection

Australia’s leading luxe-for-less beauty brand MCoBeauty is thrilled to announce the launch of its ambassador Celeste Barber’s new Limited Edition Makeup Collection, Big Beauty Love.

The exclusive 28-piece range, designed in partnership with Celeste and MCoBeauty CEO Shelley Sullivan, is now available to purchase at Woolworths supermarkets nationally and online at mcobeauty.com.

The strictly limited-edition collection is on sale for one month only, or until sold out.

11 Mar 2021

Emma Lewisham expands its range

Emma Lewisham is proudly adding to its 100% natural, high-performance Illuminating range, with its new Brighten Your Day Crème.

True to Emma Lewisham’s innovative green-tech ethos, the Day Crème is scientifically shown, through in vitro testing, to rebuild the skin’s natural collagen production synthesis at a cellular level. Collagen gives our skin its bounce, strength and elasticity – as we age, our bodies naturally produce less collagen, which results in increased fine lines and wrinkles.

The Crème produces a rich glow which is attributed to the brightening synergy of Acerola and Kakadu plum; both are potent natural vitamin C extracts. Simultaneously, a gentle blend of AHAs (including Caviar Lime and Lime Pearl) and BHAs (Willow Bark) exfoliate dead skin cells for unrivalled radiance and skin health.

“We believe in creating fewer products that have a plethora of skin health benefits. It’s pivotal to us that each new product has a specific purpose,” said founder, Emma Lewisham. “We’ve been inundated with requests from our community for a scientificallybacked, 100% natural Day Crème that isn’t formulated with SPF.”

Bottle by bottle, Emma Lewisham embodies a new way of thinking, proving that natural and scientificallybacked skincare can co-exist. The brand has developed a reputation in the market for delivering scientifically-validated results that are independently verified to rival the most iconic luxury cosmetic brands in the world. 

11 Mar 2021

Unilever makes huge beauty positivity move

Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of its new Positive Beauty vision and strategy.

Positive Beauty, which sets out several progressive commitments and actions for the company’s beauty and personal care brands, including Dove, Lifebuoy, TRESemmé, Simple and Sunsilk, will champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet. The removal of ‘normal’ from packaging and advertising falls under a broader commitment to ending discrimination in beauty and championing inclusion.

In addition to removing the word ‘normal’, Unilever will not digitally alter a person’s body shape, size, proportion or skin colour in its brand advertising, and will increase the number of advertisements portraying people from diverse groups who are under-represented. Dove has been advertising without digitally altering bodies since 2018.

The decision to remove ‘normal’ is one of many steps Unilever is taking to challenge narrow beauty ideals, as it works towards helping to end discrimination and advocating for a more inclusive vision of beauty. It comes as global research into people’s experiences of the beauty industry reveals that using ‘normal’ to describe hair or skin makes most people feel excluded.

 

11 Mar 2021

Face Halo launches innovative new collection

Face Halo, the original and award-winning reusable makeup remover made from HaloTech fibres, is excited to debut its Modern Merch apparel collection this March.

Featuring an exclusive ‘OG’ collection and a ‘Limited Edition’ collection, each item of clothing has been upcycled using Face Halos sent back as part of the Face Halo Upcycling Program. The program encourages customers to send back their used Face Halos to avoid them going into landfill.

With each product replacing up to 500 traditional makeup wipes and one Face Halo sold every 30 seconds globally, the brand aspires a sustainable future for the planet and people through their extensive range of re-usable and eco-friendly makeup removers and tools.

Since the brand’s inception in 2017, founder Lizzy Pike’s key objective was to one day close the manufacturing loop on the reusability of the Face Halo product. Each Face Halo has a life after its traditional beauty use and after discovering how wasteful the fashion industry can be, especially with current trend based fast fashion, the brand thought it was a natural extension to apply the upcycling method to fashion. 

“We want to empower our customers to take pride in the fact that they’ve used our product, eliminated waste (by not using single use products) and can now purchase our upcycled apparel. It’s about selling a sustainable lifestyle,” Pike said.

The Modern Merch collection will be available exclusively at www.facehalo.com.au.

10 Mar 2021

ELEVEN Australia launches exciting new campaign

ELEVEN Australia is excited to launch its new [PEOPLE] campaign, which celebrates the freedom to reconnect with each other, to touch and feel the warmth of friends and family, and to be reunited with the people we love.

Brand co-creative director, Andrew O’Toole, said: “The [PEOPLE] campaign is a reflection of our current moment is fundamentally a product of what the world is going through right now. Having spent more of our time at home last year than ever before, the need for physical connection with people (not just digitally) is what everyone (including me and Joey) are craving.

The campaign set became a scene of young friends having fun, laughing and being playful. It’s our message of spreading happiness, letting your hair down and reconnecting.”

True to the brand, the campaign takes on vibrant colours, different hair textures and bright clashes of patterns. The team was drawn to colour, music, movement and something fresh.

10 Mar 2021

La Prairie announces new collaboration

On the occasion of International Women’s Day, La Prairie is pleased to announce a new patronage at the Museum of Modern Art (MOMA) in New York, celebrating artist Niki De Saint Phalle, her life, oeuvre and cultural legacy.

The exhibition is entitled “Niki de Saint Phalle: Structures of Life Exhibition” and is the most substantial US retrospective of her work collated.

On view from March 11 to September 6, 2021, Niki de Saint Phalle: Structures for Life will feature over 200 works created from the mid-1960s until the artist’s death, including sculptures, prints, drawings, jewellery, films, and archival materials.

Highlighting Saint Phalle’s interdisciplinary approach and engagement with key social and political issues, the exhibition will focus on works that she created to transform environments, individuals, and society.

This collaboration is an opportunity for the Swiss luxury house to enable the world to experience Saint Phalle’s revolutionary work and also to shine a light on her achievements as a woman and an avant-garde feminist artist who devoted her life to her vision – one of social, racial and gender equity.

3 Mar 2021

The Life Style Edit shares new team list

The Life Style Edit has provided BD with an updated team list.

For any brands looking to be featured on any of our digital platforms,The Edit, TLSE magazine or on social media, please reach out to the editorial team.

For brands needing content, please feel free to contact the team to chat about content creation packages.

- Heidi Albertiri, Editor - editor@thelifestyleedit.com.au
- Fiona Keogh, PR, Brand & Social Director - fiona@thelifestyleedit.com.au
- Lucy Francis, Editorial & Social Media Producer - lucy@thelifestyleedit.com.au
- Xanthe Bennett, Art Director - xanthe@thelifestyleedit.com.au
- Hannah Steele, Brand + Marketing Manager - hannah@thelifestyleedit.com.au
- Amy O'Neill, Social Media Marketing Specialist - amy@thelifestyleedit.com.au
- Hande Renshaw, Stylist - hande@thelifestyleedit.com.au
- Britt Ross, Editorial Content Producer - britt@thelifestyleedit.com.au
- For general enquiries - hello@thelifestyleedit.com.au
- For editorial submissions for The Edit - britt@thelifestyleedit.com.au
- For editorial submissions for The Life Style Edit magazine - lucy@thelifestyleedit.com.au

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