UK-based brand Bulldog has outsold L’Oreal and Procter and Gamble in male skin care sales in the UK for the first quarter of this year, according to IRI data.
Bulldog’s Original Moisturiser had stronger sales than P&G’s Gillette Series After Shave Lotion by $AU7630 and was ranked higher than L’Oreal Men’s Moisturising Gel.
The brand was ranked 13th in overall sales for this period with sales of $AU263,625.
I was delighted when I read the most recent sales data, this is a fantastic achievement. Our budgets are so different that it makes David versus Goliath look like a fair fight. We’ve great plans for the rest of the year, so watch this space,” says Bulldog founder Simon Duffy.
The results come despite Bulldog having a lower level of distribution than L’Oreal and Gillette and earning a much more modest revenue.
The successful data is good news ahead of the company’s announcement it will be launching in the US.
The opportunity for Bulldog in America is enormous, especially when you see that American men spend over $4 billion on male grooming products a year,” says Duffy.