Kiss Goodbye to MS is returning in 2012, and is looking to be bigger and better than ever. The campaign, which was bdBLOG: May 26, raises awareness and funds for multiple sclerosis (MS) research.
Imagery of red lips and ladies wearing red lipstick will be a major part of this campaign, and with this in mind, MS Research Australia is looking for beauty brands that may be interested in supporting the event. The organisation is seeking sponsorship on minor to a larger scale.
MS is a chronic neurological condition affecting more than 20,000 Australians. Three out of four people diagnosed are women, and the average age of diagnosis is 30. Therefore, there is an obvious fit between the campaign, MS and the possible involvement of the cosmetics industry.
If your brand (or media publication) is interested in finding out more about the Kiss Goodbye to MS campaign in 2012, contact Mandy Lee at mlee@msra.org.au, or on 02 9468 8338.