Elizabeth Arden introduced two new products to the Prevage range today - Prevage Face Advanced Anti-aging Serum and Prevage Day Ultra Protection Anti-aging Moisturizer with Sunscreens - taking Prevage anti-aging to a new level of performance and innovation. The Elizabeth Arden team were delighted to present this long-awaited product with Marketing Director, Jane Villeneuve, describing it as, ...the jewel in our crown”.
Following a delicious light breakfast, the assembled beauty media were led into a separate room, where guest speaker Melinda Hills, Elizabeth Arden's National Training and Development Manager, spoke about the new use of super-defender ingredient, idebenone. This potent antioxidant effectively protects skin from the three types of radical reactions: protective, preventive and corrective. Idebenone not only protects skin from the damaging effects of environmental assaults, it also helps to support the skin’s natural repair process and restore a youthful and vital appearance. Idebenone is the antioxidant that receives the highest EPF (Environmental Protection Factor) rating - 95 out of a possible 100.
The newly-launched Prevage Face and Prevage Day are said to work synergistically to offer a complete regimen to Prevage customers.
Guest speaker Dr Van Huynh-Park, Cosmetic Physician Concept Cosmetic Medicine, also spoke to editors about the vital importance of proper skincare. She likened the good health of a garden with good healthy skin explaining the importance of complete care and maintenance for both.
To view images from the launch click here