Elisabeth King reportsAustralia's top 10 cosmetics and toiletries advertisers for 2011, Gillette teams with Olay for gold standard of women's shaving, another landmark year for LVMH, Reckitt Benckiser dovetail global operations
Australia's top 10 cosmetics and toiletries advertisers for 2011 Cosmetics and toiletries were only the 15th-ranked advertising category in Australia for the 12 months to September 2011, reports Nielsen Australia. Only 10 advertisers represented more than 50 percent of the total spend of $251.4 million in the sector and there were almost as many declines as increases in budgets. Overall, though, total ad spending was down only 1% over the same period in ... read more
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