It's been the year of digital at Bauer Media, with the publishing house ramping up its online footstep with a range of launches and acquisitions. Today sees BauerWorks’, the revamped name for Bauer Media's custom content offerings, latest move - with the announcement it is launching myeremporium.com.au in partnership with Myer.
Complementing the award-winning Myer emporium magazine, the site will reflect content found in the magazine with a mix of fashion, beauty and lifestyle articles, as well as offering shop-the-look e-commerce connectivity.
“emporium magazine is already a hugely successful loyalty platform for Myer shoppers and the new website now brings that content to life. We’re excited to be moving the brand in this new direction, to further expand the reach of this high-quality fashion, beauty and lifestyle title,” says emporium editor Jessica Parry.
BauerWorks executive general manager Niall Murphy adds: “We are providing Myer with more ways to create meaningful connections with their customers through the combination of premium editorial content, a fully-responsive website optimised across mobile, desktop and tablet devices, along with connection to Myer’s e-commerce capabilities. We look forward to making this new chapter in Myer’s content marketing efforts as successful as the magazine."
