Following weeks of testing with selected users, Instagram has announced it is rolling out an in-app scheduling tool to all professional accounts.
This new tool will allow creators and businesses to schedule photos, carousels and Reels directly in the app 75 days in advance, rather than having to rely on third-party apps or Creator Studio for scheduling.
You will be able to access the scheduling tool by selecting ‘advanced settings’ once you’ve created a post. Then, you will see a new ‘schedule this post’ toggle. Once this has been tapped, you can set the time and date the post will go live. You then need to navigate back to the Instagram post flow and tap ‘schedule.’
It hasn’t been confirmed when regular Instagram accounts will be able to access the new tool, however it’s possible for anyone to switch to a professional account by changing their account settings. The feature is rolling out over the next few weeks.
Additionally, Instagram has also created ‘Achievements’ in Reels, which allows creators to unlock achievements that relate to specific actions when creating a Reel, such as collaborating with other creators, engaging with their community by making Reels more interactive, joining the conversation by using trending audio or effects and keeping up their creative streak by making more than one Reel a week.
Creators will be notified when they’ve unlocked an achievement after they’ve published their Reel, and can click on ‘view’ in the notification to see more information. They will also be able to keep track of what they’ve earned, and look at what achievements they could try to earn by taking a look at the ‘...’ menu on any given Reel.
And finally, Instagram is excited to reveal it has launched a new re-designed website, with head of the company, Adam Mosseri, saying: “We know a lot of people use the web to multitask and we wanted to make sure it was as great an experience as possible online. It's cleaner, faster, easier to use and is designed to take advantage of large screen monitors, which have become more and more the norm.”
