- Brand Information
Latest NewsIndustrys
Reeton Media launches pitching to the media 101 workshop
Reeton Media – a content creation, communications and copywriting company – has launched a Pitching to the Media 101 workshop to help lifestyle brands and businesses gain positive media exposure.
The one-hour workshop, which is run by journalist and the managing director of Reeton Media, Sheree Mutton, is aimed at brand managers, publicists and business owners who may not have the budget for a communications team.
"The media landscape has changed significantly and the traditional pitching model is no longer effective," says Sheree.
"The workshop will help you gain a competitive edge so you can truly understand what journalists are looking for, what makes news, how to present your story and secure features into the right media outlets."
Get in touch with Sheree for more information: sheree@reetonmedia.com
Staff changes at SHA PR
SHA PR is pleased to announce the following staff changes within its team:
Kirsten Johnson has been promoted to PR assistant, moving into a full time role.
Lauren Thomson has joined the agency as a publicist. Lauren will be the best contact for Antipodes, The Jojoba Company, Fudge and Lovebyt.
Merissa Lennon farewells Platinum Media & Communications
Wednesday, May 22, will mark Merissa Lennon's last day at Platinum Media & Communications.
For any relevant enquiries moving forward, please email Jo Butler - jo@platinum-mc.com.au.
STARK MATTHEWS welcomes Bali Body
STARK MATTHEWS has announced the newest brand to its portfolio, Bali Body, an Australian owned and made brand with a suncare, self tan and skincare range.
With a cult online following of 1.3 million Instagram followers and thousands of five star reviews, Bali Body is sold in over 150 countries worldwide and has been developed and made in Australia by husband and wife duo, David and Laura Foley.
MBFWA and MBFWE roll out sustainability plan
IMG has today announced the first chapter of a three-year plan to embed sustainable practices in both the event and venue operations of Mercedes-Benz Fashion Week Australia (MBFWA) and Mercedes-Benz Fashion Weekend Edition (MBFWE).
The multi-year approach will first focus on waste management and sustainable operations in 2019. Immediate steps include, but are not limited to: Elimination of single-use plastic water bottles, elimination of printed collateral onsite, and energy efficiency in MBFWA/MBFWE showrooms.
Additionally, participating designers taking a sustainable approach include BASSIKE, BONDI BORN, LEE MATHEWS, TIGERLILY, ELK, CLEONIE SWIM, LÉ BUNS and SILK LAUNDRY.
Staff updates at Vogue Australia
Vogue Australia has announced the following appointments to its senior editorial team. Jessica Montague, previously deputy editor of News Corp's Stellar, has been appointed deputy editor. Jessica has also held roles as deputy editor of Sunday Style magazine and senior editor of marie claire. Alice Birrell has promoted from senior fashion features editor to fashion features director for Vogue Australia.
Ariana Grande turning Thank U, Next into a beauty line
Ariana Grande is turning her hit single into a beauty line, with the U.S. Patent and Trademark Office confirming that the 25-year-old singer recently filed for a trademark under the title “Ariana Grande Thank U, Next."
The trademark is for a range of beauty products, including fragrances, body lotions, body scrubs, bath gels, body mists and more.
Not her first foray into the beauty world, Grande already has a line of mass-selling fragrances, including Cloud, Sweet Like Candy and Ari.
The Cut names beauty editor-at-large
Jane Larkworthy has been named beauty editor-at-large at The Cut. Since 2018 Jane has written The Beauty of it All weekly column for the title, which she will continue to write alongside an additional two features per month which will range from product reviews to trend stories and interviews.
Portobello PR welcomes real-u
Portobello PR is delighted to announce it is now handling the public relations for real-u.
real-u is a Australian skincare brand that caters to oily and acne prone skin. With science as a starting point and an understanding of skin, real-u delivers clear skin without the side effects. The formula works with skin to reduce inflammation, regulate oils, and with its high antioxidant concentration, it heals and repairs skin at a cellular level.
For more information, please contact Ruth Diachenko - ruth@portobellopr.com.au
Lizi Aston joins DECIEM
DECIEM is thrilled to welcome Lizi Aston to the role of senior communications manager, Australia.
For all PR enquiries, please contact her at - la@deciem.com