Get your facts straight! 20 must-know insights

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Statistics to journalists are rather like Watson to Sherlock Holmes - in short, they’re both helpful and needed. After the surprising findings of ’s Bad Hair Day survey (who knew people are more likely to use the hashtag #badhairday over #goodhairday?!), we set off on a path of discovery to uncover further beauty facts.  

Here, BD collates 20 of 2015’s most interesting statistics, providing insight into the community’s growing thirst for haircare.

1. 55 per cent of the community claim to have anywhere between three and seven bad hair days a week (Schwarzkopf BHD Survey).
2. The top five hair-related search terms are dry shampoo, volume, hair, frizz, and hair oil (BEAUTYDIRECTORY JAN 1-AUG 3, 2015).
3. Europe holds the highest market share within the haircare industry, with an approximate 40 per cent (Euromonitor).
4. The Asia Pacific region is the fastest-growing area within the haircare industry (Euromonitor).
5. Dry shampoo is the most searched haircare term (BEAUTYDIRECTORY JAN 1-AUG 3, 2015).
6. Hair straighteners continue to be the biggest market, but stylers are growing at a faster rate - 8.4 per cent during 2014 - 2020 (ApplianceRetailer).
7. Three in five people claim to have more bad hair days than good hair days (Schwarzkopf BHD Survey).
8. By 2016, the global haircare market is estimated to be worth about $US83.1 billion (Euromonitor).
9. Haircare will increase at CAGR of 3.4 per cent between 2011-2016 (Euromonitor).
10. There are more than 10,000 new launches in the haircare sector per year (Yahoo Finance).
11. 48 per cent of consumers claim their bad hair days reduce their confidence and/or performance in the workplace (Schwarzkopf BHD Survey).
12. The top three hair brands searched by media on BEAUTYDIRECTORY are TRESemmé, John Frieda, and Schwarzkopf (BEAUTYDIRECTORY JAN 1-AUG 3, 2015).
13. 50 per cent of women in Western countries use hair colourants (Yahoo Finance).
14. 20 per cent of participants in Schwarzkopf’s BHD survey claim bad hair days make them shy around the opposite sex (Schwarzkopf BHD Survey).
15. 60 per cent of hair care products will contain at least one silicone material (Yahoo Finance).
16. Haircare in Australia amasses revenue of $AU4 billion per year (Ibis world).
17. Having a bad hair day reduces consumers’ confidence on social media. 70 per cent have deleted a selfie or untagged themselves in a photo because they did not like their hair. (Schwarzkopf BHD Survey).
18. In July this year, the word “volume” was the second most searched-for word by media (BEAUTYDIRECTORY July, 2015).
19. The natural and organic hair care product sector is the fastest growing area in hair care (PR Newswire).
20. The male grooming market has grown by 70 per cent in the past six years (Label.men).