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Irina Shayk’s Kerasilk Met Gala look
Kerasilk has made it to the Met Gala!
Celebrity hairstylist, Harry Josh, worked with Irina Shayk for her red carpet look, featuring Kerasilk products.
See below for how to get the look from Harry:
- To start, Josh treated the hair with the KERASILK Strengthening Bond Builder, strengthening and prepping it for the upcoming look.
- He then applied the KERASILK Repairing Spray to nourish, hydrate and protect the hair against heat and breakage.
- Prior to blowing out the hair, Josh applied Great Lengths Tape In Extensions throughout the entire head to create length and volume.
- Once the hair was blown dry, Josh secured a ponytail on the top of her head, wrapping the hair around and twisting to create a bun.
- Lastly, Josh finished off the look with the KERASILK Multi-Purpose Hairspray to lock the pair into place and add shine.
For more information, reach out Alexis Gilmer at BLUSH PR: alexis@blushpr.com.au.
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Dyson drops in all MECCA stores
To celebrate the launch of Dyson’s Supersonic Nural™ Intelligent Hair Dryer, MECCA is thrilled to announce that customers can now get their hands on Dyson’s latest innovation in all 109 MECCA stores across Australia and New Zealand, from April 30th.
The Dyson’s Supersonic Nural™ Intelligent Hair Dryer comes equipped with a new Scalp protect mode which uses a network of Nural™ sensors, automatically reducing heat and airflow as it nears your head, helping to protect your scalp from heat damage.
Not only this, but these sensors improve the styling experience to enhance natural hair shine, it comes with new and improved attachments that learn and remember user’s styling preferences to simplify a routine for fast, healthy drying with no extreme heat. Finally, it pauses automatically when you do, deactivating the heater, decreasing airflow and noise.
You can read more about the launch here.
The Dyson Supersonic Nural™ is currently only available at Dyson, and MECCA in-store and online at www.mecca.com.au.
An in-store partnership that begins with Nural™, MECCA stores will then welcome several of Dyson’s most in-demand hair heroes in the coming months.
Redken to host consumer activation
Redken Bond with A.B.C is hosting a pop-up at Melbourne Central. It is the perfect opportunity for hair care enthusiasts to learn more about, the Acidic Bonding Concentrate range.
Redken Bond with A.B.C is hosting a pop-up at Melbourne Central. It is the perfect opportunity for hair care enthusiasts to learn more about, the Acidic Bonding Concentrate range.
To play on the bonding effects of the product, Redken is hosting a consumer activation where individuals can receive complimentary soldered bracelets and be able to capture the moment in a photobooth, as well leave with free A.B.C samples to test and trial for themselves.
Running from Friday May 24th to Sunday May 26thduring the trading hours outlined below:
- Friday 10am – 9pm
- Saturday 10am – 7pm
- Sunday 10am – 7pm
The Redken Acidic Bonding Concentrate’s pH-balancing formula infuses hair with the conditioning it needs to repair itself, focusing on strengthening weakened hair bonds and improving its resilience.
This hair bonding system is also sulphate-free making it suited for all hair types including coloured. It’s the perfect all-in-one bonding hair solution.
For further information and sample requests, please contact ella@twobirdstalking.com.au.
Robe Haircare launches into Adore Beauty
Robe Haircare is excited to announce it has launched into Adore Beauty.
Robe Haircare is your answer to effortless, healthy hair, founded and developed by renowned celebrity hairstylist, Lauren McKeller.
Each of the luxury formulas has been designed to celebrate each individual's unique hair type, with interchangeable products that work together to treat your hair with the best modern-day active ingredients alongside proven natural modalities.
You can find Robe Haircare via Adore Beauty here.
Bali Body Launches new Instant Tan
Bali Body has launched their newest item and Instant Tanning Cream. It has an incredibly lightweight formula, mimicking the consistency of your everyday moisturiser. The Instant Tanning Cream seamlessly sinks into your skin, leaving behind a gorgeous matte, bronzed finish that's to die for. Plus, it's infused with a natural brown tone that's universally flattering on all skin tones – talk about a win-win! And let's not forget the best part: the lightning-fast drying formula means you can slather it on right before dashing out the door for those spontaneous plans without missing a beat.
The Instant Tanning Cream is packed with skin-loving essentials, including Vitamin E, renowned for its ability to promote skin cell renewal, resulting in a smoother, more even tan. Jojoba Oil steps in to offer soothing relief and aid in skin repair, while also providing a burst of hydration and reducing redness. And let's not forget about lactic acid, which works wonders by perfecting the skin, lightening dark spots, and smoothing out fine lines.
The formula is splash-resistant, ensuring your tan stays put through all your adventures. And when it's time to bid adieu to your sun-kissed look, simply wash it away with ease using soap and water. It's effortless beauty at its finest!
Tweezerman's new exclusive distributor in Aus and NZ
Glow Consumer Products is thrilled to announce its recent acquisition of exclusive distributorship rights for the Tweezerman brand in the Australian and New Zealand markets.
As a leader in high-quality, premium beauty tools for over 40 years, Tweezerman has solidified its reputation as the go-to experts in the beauty industryand winner of numerous and prestigious awards, chosen by celebrities and make-up artists.
With this new venture, Glow Consumer Products is set to continue the brand’s mission of delivering best-in-class tools, marked by exemplary quality, reliability, and innovation.
Tweezerman, as part of the globally recognised ZWILLING Beauty Group, upholds a commitment to excellence that Glow Consumer Products is excited to bring to its discerning Australian and New Zealand clientele.
Embracing Tweezerman's legacy of fostering brand loyalty through exceptional quality and innovation, Glow Consumer Products is poised to support and enhance the beauty routines of consumers, helping them look and feel their absolute best.
HUSH Communications will manage the PR for Tweezerman in Australia. For more information you can reach out to Alex Crofton: alex@hush.com.au.
New appointment at La Prairie Australia and New Zealand
After 14 successful years with La Prairie in education, Belinda Besant is being promoted to the newly created role of retail director ANZ.
The new role, which will be effective from April 1st, 2024, will be overseeing local market and travel retail.
This change is in recognition of Belinda's expertise in sales strategy and account management, in addition to her loyalty and deep knowledge of the brand.
Belinda will remain part of the leadership team of the ANZ company, reporting to managing director, Rosi Fernandez.
La Prairie is now seeking applications for the new full-time position of education manger ANZ. Applications can be made here.
Sisley Paris PR update
Nora Shkreli has joined the Sisley Paris team, looking after PR in-house for the brand.
Please add Nora to your media contact lists.
For any Sisley Paris enquiries, you can contact her via: nora.shkreli@sisley.fr.
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Update from the Benefit PR team
Benefit Cosmetics has provided an update to its PR team.
"We are delighted to share that our talented Sammy Tonkin has returned from maternity leave and has seamlessly resumed her role as National Brow and Beauty Authority," shared PR and Partnership Manager, Jo Mitchell.
"Alongside Sammy, Claudia is now entering her second year with Benefit, bringing her expertise to all thing’s PR at Benefit Australia HQ."
From left to right: Claudia Gough, Jo Mitchell, and Sammy Tonkin.
Here's a quick reference for your best point of contact regarding Benefit's exciting ventures moving forward:
Jo Mitchell – PR and Partnership Manager
Handles PR, partnerships, and sponsorships enquiries
Email: jmitchell@benefitcosmetics.com
Claudia Gough – PR and Community Executive
Manages product requests and new launches
Email: cgough@benefitcosmetics.com
Sammy Tonkin – National Brow and Beauty Authority
Sammy is your go-to person for brow appointments and is a treasure trove of knowledge on beauty and skincare content with over 15 years of industry experience. She can also assist in creating quotes on behalf of the brand, related to products, services, and trends.
Email: samantha.tonkin@benefitcosmetics.com
Emma Lewisham partners with Melanie Grant
Emma Lewisham has partnered with leading skincare expert, Melanie Grant to educate audiences globally about the evidence-based, natural skincare brand.
Melanie will partner with the brand on experiences, education and treatments in her Los Angeles Studio.
"My driving force has always been to celebrate the unique complexion in front of me. It's never about a signature approach, but rather a signature result for the individual at hand," shared Melanie.
"Building a strong, healthy and resilient complexion is empowering – and has the capacity to stand the test of time."
"I was drawn to Emma's formulas for this very reason; they're high performance, multi-purpose, they deliver true results and they're focused on supporting skin function not just skin appearance."
"It's a pleasure to be working alongside another Antipodean and together, to be celebrating an honest expression of optimal skin health," she said.
Emma Lewisham is available at global retailers like Harrods, Liberty, NET-A-PORTER, MECCA and now Melanie Grant Studios.
You can shop Emma Lewisham, here.