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MCoBeauty welcomes new PR & Communications Manager

Victoria Schulte has started a new role as PR and communications manager at MCoBeauty.

Victoria will support both the local and global MCoBeauty teams with PR, communications and brand partnerships.

She joins with a background of in-agency and in-house experience across beauty, fashion and lifestyle. 

Reach out to Victoria via: victoria.schulte@modelco.com.au

Weleda Australia shares business changes

After 16 years at the helm of Weleda Australia, David Johnston passes the baton to Charmaine Pichler, the new managing director.

Charmaine joined Weleda Australia fourteen years ago – her background in sales, marketing, manufacturing, and leadership has helped drive profitable growth and brand equity of Weleda to where it is today.

Highlights include building a dynamic marketing team, initiating Australia’s e-commerce business, and increasing and diversifying distribution across channels including pharmacy.

Charmaine has had roles in both business-to-consumer and business-to-business environments at well-respected companies including W.L.Gore & Associates where she was the ANZ Consumer Fabric Manager for the GORE-TEX® brand.

She has always been passionate about reducing our impact on the world around us and spent many years as an eco-diver helping with local projects to monitor and clean up the local underwater environment.

David will continue to be available a few days a week over the next several months, supporting the team through the transition phase and beyond, as needed. 

He’ll be pursuing a Mastery of Business and Empathy with Small Giants Academy this year. His focus will be on developing his writing and other pursuits to contribute to a better world for people and the planet.

You can view the Weleda Australia product range and download hi-res images, here.

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User generated content creator call-out

User generated content creator, Jess Pinal would like to share her details for any brands looking to collaborate.

Jess is 37 and a busy working mum of 2, as well as a UGC creator. She has a passion for skincare, makeup and all things beauty. She has almost 10K followers on Instagram, her profile can be viewed here.

“As a user generated content creator, I create videos showcasing brands products the benefits of the products and how to use them,” Jess shared with BD.

“All content is tailored specifically to the products supplied.”

“I’m full of new ideas and inspiration, but most importantly I am relatable. Together, we can create authentic on brand content to help drive the sales of your products,” she said.

If you would like further information, reach out to Jess via: jessie.pinal@hotmail.com.

Sundae Body celebrates its 3rd birthday

Australian body care brand, Sundae Body is celebrating its 3rd birthday with the launch of its new limited-edition Birthday Cake Whipped Shower Foam.

Now on counter, the latest addition from the brand smells just like a freshly iced vanilla butter cake, and we can't get enough.

With deliciously sweet scent notes of buttercream, strawberry jam, vanilla bean, and coconut milk, the Sundae Body Birthday Cake Whipped Shower Foam will transform every shower into a delightful sensory experience, leaving your skin feeling soft, smooth, and ever-so-sweet! 

Sundae Body has continuously showcased its innovative creativity throughout its products, currently being used in over 1.5M showers nationwide.

The brand's Instagrammable Whipped Shower Foams sky-rocketed when first launched three years ago, with thousands of Australians running to get their hands on the offering.

"We are so excited to be turning three but also to be launching a very special birthday cake shower foam to celebrate," shared Sundae Body founder, Lizzie Waley.

"We want our customers to feel like every day is their birthday and celebrate life’s wins no matter how big or small they may be."

"We are so grateful for all of the support we have received thus far and cannot wait to continue providing our customers with new inventive, fun, and experiential products that will make every shower exciting," she said.

The Sundae Body Limited Edition Birthday Cake Whipped Shower Foams retails for $20, and is available now via sundaebody.com

The Beauty Chef announces new innovation

The Beauty Chef has today announced the launch of its latest innovation, Plumpers™ – collagen chewables.

Available in three flavours, Chocolate, Kakadu Plum & Berry and Orange & Tumeric, Plumpers™ are ideal for on-the-go collagen production, skin elasticity and hydration.

Created by Carla Oates and The Beauty Chef's team of leading naturopaths, nutritionists and microbiologists, the product offers a highly absorbable formula including hydrolysed collagen peptides, a potent postbiotic (Lactobacillus plantarum L-137) and hyaluronic acid.

"We know how essential collagen is for plump, bouncy and hydrated skin," said Oates.

"By creating an innovative delivery system that’s easy and delicious, with efficacious and science-backed hydrolysed collagen peptides, Plumpers™ can not only go anywhere with you but they also yield impressive skin benefits. Simply POP, CHEW, PLUMP." 

Plumpers™ retail for $49 / 75 chewable tablets, and are available here

Warning: Formulated Supplementary Sports Food. This is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and an appropriate physical training or exercise program. Not suitable for children under 15 years of age or pregnant women.

Blush PR welcomes new client

Blush PR is excited to announce it will now be representing new client, Dr. Amy Chahal – doctor, skin expert and founder of The Centre for Medical Aesthetics. 

Dr. Amy offers a 'real' voice, known for her honesty and integrity always promoting skincare and minimally invasive solutions.

Raised in Toronto Canada of Indian heritage, Dr. Amy moved to Australia to finish her medical training 15 years ago. 

Considered a key opinion leader in minimally invasive treatment options, her aim is to help people look and feel their best.

As the founder and medical director of The Centre for Medical Aesthetics in Surry Hills, Dr. Amy has created an evidence based, safe space to help people gain back confidence and live their best life – her goal is to educate and empower.

Dr. Amy currently has several trade relationships and ambassadorships with global leading skincare brands, aesthetic device manufacturers and aesthetic tech providers including Skinceuticals, InMode and Alma.

For more information, please contact Alexis Gilmer at: alexis@blushpr.com.au

esmi Skin Minerals welcomes new PR and partnerships manager

esmi Skin Minerals and Makeup Cartel Brands, welcome Tess Stolarchuk as its new PR and partnerships manager.

"I am thrilled to join the dynamic team at esmi Skin Minerals, a brand synonymous with quality and innovation," shared Tess. 

"In my new role as PR manager, I am excited to amplify esmi's message of empowering individuals through skincare while cultivating strong industry relationships."

"My goal is to elevate esmi's presence in the beauty sphere, nurturing a deeper connection with our customers and reinforcing our dedication to enhancing skin health and natural radiance," she said.

Tess can be contacted at: pr@makeupcartel.com.au

You can view the esmi Skin Minerals range and download hi-res product images, here.

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ghd releases exciting new launch

ghd is excited to introduce the holy grail of hair styling, ghd chronos. 

The latest beauty-tech innovation and most advanced styler by ghd, chronos features breakthrough HD motion-responsive technology for ultimate performance and styling speed, delivering 3x faster styling and up to 85% more shine, 2x less frizz and up to 3x more breakage protection.

The breakthrough HD motion-responsive technology uses an intelligent algorithm to identify how the tool is being used, to optimise heat and power delivery for ultimate performance. This technology identifies the users styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision.

Better heat consistency delivers superior results; whether straightening or curling, styling fast or slow, taking small or large sections,with ghd chronos you can create high-definition styles in just one stroke. 

"At ghd we are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs," said ghd CEO Jeroen Temmerman. 

"ghd chronos, our latest beauty-tech breakthrough, is a momentous launch for ghd as it represents the pinnacle of over 22 years of understanding and mastering heat styling."

ghd chronos is on counter now and retails for $465.

You can find the ghd chronos product listing and hi-res image, here.

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OPI releases limited-edition collection

OPI has come out with its new Valentine’s Day gift sets. Be your own Valentine with these crush-worthy pink and red shades available, with up to 11 days of wear and shine.

The collection includes: 

Perfect Pair Gift Set, featuring shades Left Your Texts On Red and Switch To Portrait Mode (RRP $34.95).

Perfect Pair Gift Set, featuring shades Pink In Bio and Spring Break The Internet (RRP $34.95).

Available now from Myer, David Jones, Adore Beauty, Amazon, The Iconic and Look Fantastic. 

To view the OPI range and download hi-res images, click here.

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Celebrate Valentine's Day with a Libertine Parfumerie Boutique Masterclass

Wednesday the 7th February, Libertine Parfumerie’s Sydney flagship store at The Intersection Paddington is hosting an intimate Valentine’s Day perfume masterclass that helps singles or couples find their next signature scent. 

Guests are invited to explore a sumptuous selection of niche, handcrafted fragrances and revel in the romance of the most exquisite masterpieces in high perfumery. 

Details at a glance:

Date: Wednesday 7 February 2024

Address: Libertine Parfumerie, 140 Oxford Street, Padiington

Duration
: 60mins

Time: 
6:30pm AEDT

Cost: $99

Masterclass Link: here

With every booking receive an exclusive $99 voucher redeemable in-store on the night. Min. spend $299.

 

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