Bauer Media has announced the launch of a new monthly publication, It’s Your Day, powered by weekly magazine, Woman’s Day, celebrating that much deserved “me time" moment.
The 108-page glossy magazine will feature a multitude of light-hearted and informative content including, inspiring real-life stories, food, relationships, wellbeing, fashion, finance, book reviews, quizzes and celebrity interviews.
To create the new title, Woman’s Day associate publisher and editor-in-chief, Fiona Connolly, travelled across Australia to metro and regional locations to uncover exactly what Australian women are looking for when unwinding with their favourite magazine.
“We visited different areas of the country, including rural areas, to ensure It’s Your Day has something for everyone. I met with women from vastly different walks of life, but what connected them all was a deep love for magazines. They love the much-needed “me time” that magazines offer. They want easy reads with content that makes them feel good”, said Connolly.
“Our readers are at the heart of our brand and we value their opinions. Real women feature heavily throughout the storylines and we have included a reader feedback section, so we can continue to build our community.”
Bauer Media will be supporting It’s Your Day with a half a million dollar print, TV and digital campaign.
The magazine will be available from newsstands on Thursday, June 13, for $5.99.