The winners of the 2025 Mumbrella Awards have been crowned.
The awards celebrate marketing, media and PR industry’s best and brightest companies, campaigns and workers.
The night belonged to creative agency BMF, taking home four trophies, including the Mumbrella Award for Culture; Ad Campaign of the Year for its ‘Go A Little Extra’ campaign for ALDI Australia; Account Management Team of the Year; and Creative Agency of the Year.
BCM Group also took to the stage several times. The indie agency group’s ‘The Inter[NET]vention’ work for Livin won three categories: Mumbrella Award for data – Driven Marketing; Mumbrella Award for Insight and Pro Bono Campaign of the Year.
A selection of the 2025 Mumbrella Awards winners can be found below:
Social Idea of the Year
Winner: Nedd’s Uncomfortable Challenge – Bursty with TikTok for We Are Mobilise & Nedd Brockmann
Mumbrella Award for Bravery
Winner: Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi
Mumbrella Award for Culture
Winner: BMF
Mumbrella Award for Insight
Winner: The Inter[NET]vention – BCM Group for LIVIN
Mumbrella Award for Innovation
Winner: The Christian O’Connell Show BinBoards – ARN for GOLD104.3
Mumbrella Award for Data – Driven Marketing
Winner: The Inter[NET]vention – BCM Group for LIVIN
Mumbrella Award for Collaboration
Winner: Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures
Content Marketing Strategy of the Year
Winner: Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures
Best Use of Experiential Marketing
Winner: Macca’s Squid Game Meal – Dare to Play? – Akcelo & OMD for McDonald’s
Best Influencer Strategy
Winner: Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi
Media Campaign of the Year
Winner: Woolworths Olympics & Paralympic Games – Dentsu with M&C Saatchi & Woolworths IDX for Woolworths
Ad Campaign of the Year
Winner: Go A Little Extra – BMF for ALDI Australia
Media Brand of the Year
Winner: Man of Many
Marketing Team of the Year
Winner: Youi Insurance
Sales Team of the Year
Winner: Uber Advertising
Under-30 Achiever of the Year
Winner: Brittiny Edwards, Advocacy & Communications Specialist, Share the Dignity
Industry Leader of the Year
Winner: Hoang Nguyen, Chief Data and Technology Officer & Co-Founder, Howatson+Company & Plus Also Studios
PR Agency of the Year
Winner: Supermassive
Specialist Agency of the Year
Winner: The General Store
Emerging Agency of the Year
Winner: Born
Full Service Agency of the Year
Winner: Howatson+Company
Independent Agency of the Year
Winner: Special
Media Agency of the Year
Winner: EssenceMediaCom
Creative Agency of the Year
Winner: BMF
You can view the full winners list, here.
Image credit: Mumbrella
