Now in its 19th year, the Pure Beauty Awards 2020 were recently celebrated with an annual awards ceremony held via a virtual Emerald City-themed screening.
The awards, which celebrate the best new beauty launches in the UK market over the last 12 months, raked in more than 1,000 views, despite the extenuating circumstances.
With hundreds of entries to choose from, the judging panel was tasked with narrowing down the shortlist, before leaving it to viewers to cast their votes for the winners.
“2020 has been anything but normal and, while we could not host everyone in person, it was a pleasure to see so many viewers tune into our event and celebrate the best in beauty,” Pure Beauty features editor, Sarah Parsons, said. “In spite of a difficult year, the industry shows no signs of slowing down and the robustness of beauty has shone through these difficult times. This year we, once again, saw top class brands championing innovation – even if it was from the comfort of our own homes.
Every award, from Gold to Highly Commended, was truly well-deserved and it was an honour to celebrate all of your achievements throughout 2020. Once again, a huge congratulations to all our winners, and I look forward to working with you and seeing all your faces again in the near future.”
Best New Skin Care Product - THE INKEY LIST 15% VITAMIN C + EGF SERUM
Best New Skin Care Treatment - Gold: Dots for Spots Dots for Spots; Silver: TIMELESS TRUTH MASK Anti-Wrinkle Smoothing and Repairing Eye Mask; and Bronze: BIODERMA Pigmentbio C-Concentrate
Best New Anti-Ageing Product - SUPER FACIALIST RETINOL+ ANTI-AGEING BOOSTER
Best New Natural Product - ORGANIC WORKS BERGAMOT HAND WASH
Best New Hair Product - Gold: BOUCLÈME curls redefined intensive moisture treatment, Silver: MONAT Color Locking + Protective Spray; and Bronze: NU SKIN ageLOC Nutriol Scalp & Hair System
Best New Body Product - Gold: DIRTY Works FOAM at last COCONUT FOAMING SUGAR SCRUB; Silver: CUBID CBD Re:scue BODY BUTTER; and Bronze: PALMER'S Natural Vitamin E BODY LOTION
Best New Hand and Nail Product - Gold: Dr.PAWPAW AGE RENEWAL HAND CREAM TRIO; Silver: CONNOCK LONDON KUKUI OIL HAND SANITISER; and Bronze: BURT'S BEES Hemp Hand Cream
Best New Electrical Product - Gold: OPATRA LONDON CleanLift; and Silver: REMINGTON Curl & Straight Confidence Hot Air Styler
Best New Make-Up Base Product - KEVYN AUCOIN SENSUAL SKIN PRIMER
Best New Fragrance - Gold: escentric molecules escentric 05; Bronze: Silver: Strada PARFUMERIE VIA VENETO; and Commended: MISS SO…? RED VELVET BODY MIST
Best New Male Shaving and Hair Product - Gold: BULLDOG SKINCARE Sensitive Bamboo Razor; Silver: REMINGTON Ultimate Series RX5 Head Shaver; and Bronze: ECO WARRIOR SHAVING BAR
Best New Inclusive Skin and Body Care Product - FARMOLOGIE by Childs Farm pink grapefruit moisturiser
Best Special Innovation - Gold: κέᾰρ HYDRATE RELAX BODY OIL; and Silver: LipMD Electronic Lip Plumping System
Best New International Breakthrough Brand - Gold: Verolive Natural Products; Silver: DUOLAB; and Bronze: LipMD
The full list of winners can be viewed here.