Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1672)
- Maybelline Color Sensational Made for All (7 mentions)
- Giorgio Armani Lip Maestro (6 mentions)
- OPI Nail Lacquer (5 mentions)
- Chanel Rouge Coco Flash Lipstick (5 mentions)
- Lanolips Lano Face Base (4 mentions)
- Lancome La Vie Est Belle En Rose EDT (4 mentions)
- Kora Organics Noni Glow Face Oil (4 mentions)
- Jennifer Behr Headband (4 mentions)
- Hourglass Scattered Light Glitter Eyeshadow (4 mentions)
- Gucci Memoire d'une Odeur (4 mentions)
Top 10 makeup products in print and online publications (out of 402)
- Maybelline Color Sensational Made for All (7 mentions)
- Giorgio Armani Lip Maestro (6 mentions)
- OPI Nail Lacquer (5 mentions)
- Chanel Rouge Coco Flash Lipstick (5 mentions)
- Hourglass Scattered Light Glitter Eyeshadow (4 mentions)
- Estee Lauder Pure Color Desire Rouge Excess Lipstick (4 mentions)
- Charlotte Tilbury GlowGasm Face Palette (4 mentions)
- BeneFit Precisely, My Brow Pencil (4 mentions)
- RMS Un Cover Up (3 mentions)
- Sisley So Volume Mascara (3 mentions)
Top 10 skincare products in print and online publications (out of 644)
- Lanolips Lano Face Base (4 mentions)
- Kora Organics Noni Glow Face Oil (4 mentions)
- Bioderma Sensibio H2O Micelle Solution (4 mentions)
- Aspect Gold Probiotic Sleep Mask (4 mentions)
- The Ordinary Squalane Cleanser (3 mentions)
- Sukin Rosehip Rich Moisture Facial Masque (3 mentions)
- Sol de Janeiro Brazilian Bum Bum Cream (3 mentions)
- Sisley Black Rose Cream Mask (3 mentions)
- Mecca Cosmetica In A Good Light Tinted Moisturiser SPF30 (3 mentions)
- La Roche-Posay Hyalu B5 Hualuronic Acid Serum (3 mentions)
Top 10 fragrance products in print and online publications (out of 178)
- Lancome La Vie Est Belle En Rose EDT (4 mentions)
- Gucci Memoire d'une Odeur (4 mentions)
- Chanel Coco Mademoiselle EDT (4 mentions)
- Chanel Gabrielle EDP (4 mentions)
- Rochas Mademoiselle (3 mentions)
- Juliette Has A Gun Vanilla Vibes (3 mentions)
- Jean Paul Gaultier Scandal A Paris EDT (3 mentions)
- Giorgio Armani Si Fragrance (3 mentions)
- Dior J'Adore Parfum (3 mentions)
- Clive Christian No 1 Feminine (3 mentions)
Top 10 haircare products in print and online publications (out of 354)
- Jennifer Behr Headband (4 mentions)
- Olaplex No6 Bond Smoother (3 mentions)
- Olaplex No.5 Bond Maintenance Conditioner (3 mentions)
- Olaplex No 4 Bond Maintenance Shampoo (3 mentions)
- Ogx Active Beauty Green Tea Fitness Conditioner (3 mentions)
- Natio Nourishing Argan Oil Treatment (3 mentions)
- Jennifer Behr Hair Tie (3 mentions)
- Fudge Professional Clean Blonde Violet Toning Conditioner (3 mentions)
- Roxy Jacenko Accessories Hair Bow (2 mentions)
- Rosantica Hair Tie (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
