Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 715)
Medik8 Bakuchiol Peptides (7 mentions)
Sisley Le Phyto-Rouge Lipstick (5 mentions)
ghd Helios Hair Dryer (5 mentions)
Biossance Squalane + Vitamin C Rose Oil (5 mentions)
Sisley Phyto Lip Gloss (4 mentions)
Olay Regenerist Retinol 24 Night Eye Cream (4 mentions)
Marc Jacobs Beauty Eye-Conic Multi-Finish Eyeshadow Palette (4 mentions)
Jurlique Activating Water Essence (4 mentions)
Biologi BC Refresh Complete Cleansing Bundle (4 mentions)
The Jojoba Company Ultimate Youth Potion + L22 (3 mentions)
Top 10 makeup products in print and online publications (out of 234)
Sisley Le Phyto-Rouge Lipstick (5 mentions)
Sisley Phyto Lip Gloss (4 mentions)
Marc Jacobs Beauty Eye-Conic Multi-Finish Eyeshadow Palette (4 mentions)
Morphe x Coca Cola Thirst For Life Artistry Palette (3 mentions)
Morphe Maddie Ziegler Dew Bomb Face Gloss Stick (3 mentions)
Hourglass Unlocked Instant Extensions Mascara (3 mentions)
Fenty Beauty by Rihanna Match Stix Glow Skinstick (3 mentions)
Clarins Instant Light Natural Lip Perfector (3 mentions)
Clarins Everlasting Youth Fluid SPF15 (3 mentions)
Charlotte Tilbury Pillow Talk Lip & Cheek Glow (3 mentions)
Top 10 skincare products in print and online publications (out of 336)
Medik8 Bakuchiol Peptides (7 mentions)
Biossance Squalane + Vitamin C Rose Oil (5 mentions)
Olay Regenerist Retinol 24 Night Eye Cream (4 mentions)
Jurlique Activating Water Essence (4 mentions)
Biologi BC Refresh Complete Cleansing Bundle (4 mentions)
The Jojoba Company Ultimate Youth Potion + L22 (3 mentions)
The Jojoba Company 100% Ultimate Youth Potion (3 mentions)
Synergie Skin Gift Set (3 mentions)
Sisley Phyto Hydra Teint (3 mentions)
Salt by Hendrix Mermaid Facial Oil (3 mentions)
Top 10 fragrance products in print and online publications (out of 71)
Jo Malone London Candle (3 mentions)
Flora Gorgeous Gardenia (3 mentions)
Tom Ford Lavender Extreme (2 mentions)
Penhaligons The Favourite EDP (2 mentions)
L'Occitane Cocon De Serenite Relaxing Pillow Mist (2 mentions)
Jurlique Balancing Blend Essential Oil (2 mentions)
Jo Malone London Lavender & Musk Diffuser (2 mentions)
Clarins Sweet Neroli Home Fragrance (2 mentions)
Christian Dior Eau Noire Candle (2 mentions)
Yves Saint Laurent (YSL) Libre EDP (1 mentions)
Top 10 haircare products in print and online publications (out of 74)
ghd Helios Hair Dryer (5 mentions)
Colorist Christophe Robin Moisturising Hair Oil (3 mentions)
Christophe Robin Colour Shield Mask (3 mentions)
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil (2 mentions)
Sukin Hydrating Shampoo (2 mentions)
L'Oreal Paris Elvive Extraordinary Clay Pre-Shampoo Clay Masque (2 mentions)
Hair Rituel by Sisley Regenerating Hair Care Mask (2 mentions)
Glow Lab Hair Mask (2 mentions)
Eleven Australia Repair My Hair Nourishing Conditioner (2 mentions)
Christophe Robin Colour Shield Shampoo (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
