Best mascaras for every formulation

Whether you like a bold, thick lash or a more natural looking curl, there is a mascara on the market for you. To help filter through the countless options, we have rounded up some of our favourites for each formulation, from lengthening and volumising, to curling and waterproof.


jane iredale Longest Lash Thickening and Lengthening Mascara - Designed to make lashes look thicker and longer, naturally. Packaged in a squeezable tube with a high quality hollow fibre brush that works with this formula to separate and define lashes, prevent clumping and create natural looking lashes. Contains algae extract and hyrolyzed wheat protein.

Napoleon Perdis Magnif-Eyes Mascara - A collagen-charged long-wear mascara that magnifies and lengthens lashes. The formula features collagen, triglyceride, high-tech polymers and ultra soft waxes that work with the super-fine spiral brush to wrap around each lash.

freezeframe® INSTANT LASH XTREME - This mascara works in three ways to lengthen, thicken and seal lashes for a smudge proof, water-resistant, 24-hour lash extension. 3D ExtendaTubes lengthen lashes by up to 4-8mm. The one step formula can deliver salon looking extensions, all in one easy brush-on step.

DB Cosmetics Extend a Lash Brush On Lash Fibres - Features fibre technology that helps extend the lash length by 8mm. The formula combines hi-tech tubing mascara with lengthening black fibres to create instant lash extension. Use warm water to remove the product easily.

Giorgio Armani Eyes to Kill Excess Mascara - This mascara thickens and separates lashes with a long-lasting, wet black finish. The formula combines a wax complex with texturising agents to add volume to lashes, while ultra-black pigments work to accentuate the eyes. The bristle weave brush design coats lashes in less strokes. 


Clarins Supra Volume Mascara - A mascara that intensifies and enhances eyelashes with extra care. Cassia flower wax is used in the formula for instant volume and intense colour. With regular application, the Volume Boost Complex increases the volume of the lashes.

MUD Volumising & Lengthening Mascara - A clump-free mascara that offers precise application. Its volume-plumping formula contains collagen for dramatic lashes. It features an oversized brush and precision bristles for volume and length.

ELLE Makeup Collection Mascara Volumising - A mascara that will last for 24-hours without smudging and smearing. Designed with a unique thick wand head to volumise each lash.

Raww Loaded Lash Volumising Mascara - With a super-dense pine cone wand, this superfood infused mascara has an intense pigment, that coats every lash while separating for a max lash effect. Use the tip of the wand to amplify shorter lashes near the inner and outer corner of the eye and use the dense middle section of the wand to wiggle through lashes to lift and separate. 

marc jacobs beauty At Lash’d Lifting & Volumizing Mascara - This mascara delivers instant length and curl, plus ultra-defined volume with lash conditioners biotin peptide and provitamin B5. The vegan, flake- and smudge-resistant formula is lightweight and buildable without making lashes look crunchy or clumpy. Inspired by Marc’s love of an expressive eye, At Lash’d is joined by a luxe limited-edition gold collection.


Sisley Paris So Curl - A mascara that volumises and curls lashes for longer, thicker and stronger lashes. The formula combines eyelash care with a sculpting, curling and long-lasting texture. It contains pro-vitamin B5, rice phytoceramides and passionflower extract to care for lashes. Vitamin peptide helps lashes become stronger and less likely to fall out. Arginine helps the hair follicles grow effectively. The brush has been designed to hug the shape of the eye and create an instant curve.

Max Factor False Lash Effect Mascara Deep Raven Black - A mascara that is perfect for those wanting to achieve the impact of false lashes, without looking fake. This volumising formula thickens, lifts and defines lashes without clumping and is fortified with vitamin B5 for feathery yet bold, impactful eyes. It features midnight deep raven black pigments to create a bold look that volumises and defines lashes without clumping, thanks to the Liquid Lash™ formula.

Bourjois Eye Catching Mascara - A mascara that gives a cat-eye effect. It is formulated with silk proteins that deliver intense volume, while leaving lashes soft, supple and clump-free. The innovative curved brush thickens and defines each and every lash, while curling them outwards to create a wide-eyed look. The brush tip can also further intensify the curve of the lashes.

Natio Lash Definition Mascara - Lengthens, accentuates and curls lashes with a synergistic blend of natural waxes and pigments. The water-resistant formula contains beeswax and carnauba wax to lengthen and plump lashes and provide subtle volume and glossy definition. With a silicone brush shaped like a corkscrew, the flexi-wand maneuvers easily to coat, shape and separate each individual lash for a naturally defined look.

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara - Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula helps to volumise, lengthen, lift and curl lashes, exposing every little lash with eye-opening definition. And thanks to the longwear, water-resistant formula, life-tested by Rihanna to stand up to smudging, sweat and tears, the mascara keeps up while you turn up, leaving lashes fully exposed from root to tip, until you’re ready to wash it off.


ulta3 Loud & Proud Mascara - Waterproof - A waterproof mascara that provides thick, voluminous lashes. This high-density nylon brush paired with a non-clumping, high-lift formula ensures lashes are completely coated and lifted for an intense, dramatic effect.

NYX Professional Makeup Worth The Hype Waterproof Mascara - A waterproof mascara with a buildable formula that provides fuller-looking lashes that feel feathery-soft. The tapered tip lets you brush, build and lengthen even the littlest baby lashes at the inner corner of the eyes.

essence Maximum DEFINITION Mascara - Waterproof - A long-lasting, waterproof mascara for ultra-long lashes. It has a flexible brush for volumised and clearly defined lashes.

Mavala Switzerland Eye-lite Waterproof Mascara - This mascara is protein-enriched to condition and protect eyelashes. Waterproof formulation lengthens and thickens lashes. Curved brush ensures even and full application. 

Nutrimetics nc Extreme Volume Waterproof Mascara - A waterproof mascara that delivers an intense and volumised lash look. Its jojoba enriched formula hydrates and strengthens lashes, while the curved plastic bristle brush fully coats the lashes for extreme volume and separation. Lashes appear thicker, longer and more curled with incredible definition.