Charlotte Tilbury Beauty is proud to announce that it is now Leaping Bunny approved by Cruelty Free International.
The brand has maintained a cruelty free commitment since its launch in 2013, and the Leaping Bunny approval now provides an official confirmation of its cruelty free status.
“I am incredibly proud that we have achieved Cruelty Free International’s Leaping Bunny approval, a crucial industry benchmark for cruelty free beauty," said Tilbury.
“Today marks a huge leap forward in our global expansion plan - with a strategic partner that supports our purpose, positive values and disruptive way of doing business! I believe that with the right makeup and skincare, we can build confidence and we can change the world - being cruelty free really is at the foundation of that!"
Cruelty Free International’s Leaping Bunny Programme is the internationally recognisable gold standard in cruelty free beauty and is awarded to brands who meet rigorous globally-applied criteria.
“I am thrilled to be partnering with Charlotte Tilbury Beauty and bringing great cruelty free choices to consumers everywhere,” said Cruelty Free International CEO, Michelle Thew.
“For a company this size, Leaping Bunny approval is a huge undertaking and shows just how serious the brand is about being cruelty free and ending the suffering of animals for cosmetics. This demonstrates that it is possible to be global and innovative without cosmetics tests on animals.”