Ella Baché reveals empowering campaign

Ella Baché has announced its latest campaign for 2024, championing the idea that healthy skin is unique to each individual, fostering a celebration of diversity and individuality.

The ‘IN MY OWN SKIN’ campaign stars Australian model, Bambi Northwood-Blyth, pro-age model, Luisa Dunn, Queensland-born model, Shimma Marie, as well as influencer and Namibia-born model, Vakoo.

Ella Baché places significance on incorporating diverse models from all varying backgrounds and age ranges to showcase the uniqueness of everyone’s skin. Together these distinct beauties embody the unapologetic spirit of Ella Baché, supporting self-acceptance and a celebration of getting to know the loving the skin you’re in.

"I feel privileged to unveil our new brand campaign and work alongside some of Australia’s greatest creative talent," shared Ella Baché CEO, Pippas Hallas.

"The evolution to the Ella Baché campaign is a reflection of the exciting changes we are seeing in the market driven by changing consumers, new generations and technological advancements, enabling opportunities for the brand to innovate and continue to drive relevance.

"Our position has always been to empower individuals to back their uniqueness, rather than erase their differences. Truly own their skin stories. As we showcase the personalities of our talents and underscore their unique skin connections with Ella Baché, we remain committed to redefining beauty with authenticity at its core," said Hallas.

"Innovation in the skin and beauty industry have always been our position, and this campaign is no exception. In My Own Skin speaks directly to our purpose, to change people’s lives by giving them the confidence to love the skin they’re in."

Backed by over 70 years of ground-breaking innovation, Ella Baché continues to lead as one of Australia’s leading skincare brands fuelled by a passion for helping Australians learn what their skin loves via its current stable of over 150 salons, hundreds of therapists and an array of product ranges for all skin types.

Ella Baché Skin Solutions, treatments and products are available via the website and online through Adore Beauty and The Iconic, in David Jones stores and Ella Baché salons across Australia.

Learn more about the 'IN MY OWN SKIN’ campaign, here. And view the Ella Baché range and download hi-res product images, here.