Say hello to the newest Fenty brand ambassador

It's been a big week for Rihanna – first came the baby news, then the announcement that Fenty Beauty's first-ever bullet lipstick range is about to hit shelves (February 4, 2022 to be exact), and to round things off, there's a new member joining the Fenty family.

Say hello to the brand's latest Fenty Face – actress, Madison Bailey.

"Everything Rihanna touches is iconic and to be invited to be a part of it is so special. I know my younger self would be going absolutely wild," said Bailey.

"I just love makeup, I love everything the brands stand for. I love the inclusivity."

When Rihanna launched Fenty Beauty in 2017, she sought to help "everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style."

Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all.

As a result, Rihanna ignited a beauty movement and "a community that supports and uplifts each other."

It is with this ethos that Rihanna personally selected Madison to create dynamic content and represent Fenty Beauty and Fenty Skin to further proliferate the momentum of "Beauty For All."

Fenty is available via Sephora in Australia and on