Fenty Beauty trademark battle

Fenty Beauty owner, Rihanna is amidst a lawsuit against her father over claims he is fraudulently using her last name to expand his entertainment company.

Claiming her dad, Ronald Fenty, and his business partner are providing false advertising and invasion of privacy, Rihanna argues that Fenty Entertainment has misled the public and wrongly associated her brands, including Fenty Beauty, with his firm.

Fenty Entertainment was founded in 2017 and, according to the lawsuit, publicised a press release that read, “Ronald Fenty, father of superstar recording artist Rihanna, today announced the launch of Fenty Entertainment with his daughter Robyn ‘Rihanna’ Fenty”.

Ronald and his associate unsuccessfully tried to trademark the Fenty name, despite Rihanna already owning the rights in the US since 2012.

“Although Mr Fenty is Rihanna’s father, he does not have, and never has had, authority to act on Rihanna’s behalf, nor has he ever been authorised to use he name, intellectual property or publicity rights,” the lawsuit states.

The legal documents claim if her father continues to use the Fenty name it will “cause serious irreplaceable injury” to the singer’s business.

A court by jury and an injunction has been pursued in order to prohibit the unauthorised use of the Fenty trademark.

Image source: @fentybeauty