Kaia Gerber named face of YSL Beauté

Kaia Gerber has landed herself a major beauty gig in the form of an ambassadorship for none other than YSL Beauté.

The 17-year old supermodel and daughter of Cindy Crawford will be appearing in cross-platform campaigns for the brand's new Rouge Volupté Shine moisturising lipstick, Touche Éclat, and Mascara Volume Effet Faux Cils from January 2019 onwards. She was previously the face of Marc Jacobs Beauty.

The news was announced yesterday via a series of portraits on Instagram showing the Gerber with a sultry makeup look created by YSL global beauty director Tom Pecheux.

"To be the new face of YSL Beauté is an opportunity to write a new story full of fun, color and makeup," Gerber told WWD. "I love the DNA of a brand that is so subversive, while being luxurious and cool."