Kylie Minogue launches beauty line following Kylie Jenner trademark battle

Singer and Australian icon, Kylie Minogue has launched a beauty line, following a trademark battle with Kylie Jenner.

The makeup range, aptly named KYLIE, includes a lip oil, lip gloss, multi-purpose glitter and blush as well as three shades of eyeshadow, housed in brightly coloured packaging. Each product is named after one of her songs, such as Magnetic Electric, Wow, Golden, and Raining Glitter.

In 2014, the Keeping up with the Kardashians star attempted to trademark ‘Kylie’ for her cosmetics and clothing ventures, but was blocked by the singer’s team who cited possible confusion and damage to Minogue’s branding.

Comparing the two, Minogue’s legal representatives referred to Jenner as a “secondary reality television personality” and their client as an “‘internationally renowned performing artist, humanitarian and breast cancer activist known by her fans around the world as simply ‘Kylie'."

The US Patent and Trademark Office rejected Jenner’s application in February 2017.