Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 818)
Viktor & Rolf Flowerbomb Ruby Orchid EDP (6 mentions)
Skinceuticals C E Ferulic Serum (6 mentions)
Murad Retinol Booster (5 mentions)
Is Clinical PerfecTint Powder SPF 40 (5 mentions)
Alpha H Generation Glow Daily Resurfacing Essence (5 mentions)
Rose Inc Skin Enhance Luminous Tinted Serum (4 mentions)
Peppermint Grove Soy Candle (4 mentions)
Hermes Plein Air Complexion Balm (4 mentions)
Christian Dior Miss Dior EDP (4 mentions)
Charlotte Tilbury Collagen Superfusion Face Oil (4 mentions)
Top 10 makeup products in print and online publications (out of 222)
Is Clinical PerfecTint Powder SPF 40 (5 mentions)
Tom Ford Smoky Quartz Eye Color Creme Quad (3 mentions)
Tom Ford Lip Colour Matte (3 mentions)
Tarte Tartelette Amazonian Clay Matte Eyeshadow Palette (3 mentions)
Stila Glitter & Glow Liquid Eye Shadow (3 mentions)
Revlon ColorStay Matte Lite Crayon (3 mentions)
Rare Beauty Stay Vulnerable Collection Melting Blush (3 mentions)
Morphe 9Y Heart Candy Artistry Palette (3 mentions)
Mavala Mini Nail Polish (3 mentions)
Fenty Beauty by Rihanna Fenty Icon The Fill Semi - Matte Refillable Lip Stick (3 mentions)
Top 10 skincare products in print and online publications (out of 371)
Skinceuticals C E Ferulic Serum (6 mentions)
Murad Retinol Booster (5 mentions)
Alpha H Generation Glow Daily Resurfacing Essence (5 mentions)
Rose Inc Skin Enhance Luminous Tinted Serum (4 mentions)
Hermes Plein Air Complexion Balm (4 mentions)
Charlotte Tilbury Collagen Superfusion Face Oil (4 mentions)
Skinstitut Retinol Serum (3 mentions)
Skinceuticals Silymarin CF Serum (3 mentions)
Sisley All Day All Year (3 mentions)
Saya Skincare Super Serum (3 mentions)
Top 10 fragrance products in print and online publications (out of 118)
Viktor & Rolf Flowerbomb Ruby Orchid EDP (6 mentions)
Christian Dior Miss Dior EDP (4 mentions)
Penhaligons Cairo EDP (3 mentions)
Lubin Magda EDP (3 mentions)
Gucci Bloom EDT (3 mentions)
Christian Dior Eden Roc EDP (3 mentions)
Chanel No.1 De Chanel L'Eau Rouge Revitalising Fragrance Mist (3 mentions)
Chanel Les Eaux De Chanel Paris - Paris EDP (3 mentions)
Tom Ford Fucking Fabulous EDP (2 mentions)
Recreation Beaty Bondi Beach At Night We Dance EDP (2 mentions)
Top 10 hair care products in print and online publications (out of 107)
Olaplex No.7 Bonding Oil (3 mentions)
Gisou Honey Infused Hair Oil (3 mentions)
Cloud Nine Wide Iron (3 mentions)
The Ordinary Natural Moisturising Factors + HA For Scalp (2 mentions)
Sunsilk Shampoo (2 mentions)
Silver Bullet Genesis Hot Air Brush (2 mentions)
Redken Shine Flash 02 (2 mentions)
Redken One United All-In-One Multi-Benefit Treatment (2 mentions)
Redken Oil For All Multi Benefit Hair Oil (2 mentions)
Redken Big Blowout Heat Protecting Jelly Serum (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit WWW.MYMARKETINSIGHT.COM/AU OR email INFO@MYMARKETINSIGHT.COM.AU.
