On counter: The products hitting stores in April

It's that time of month again where we break down the top product launches hitting stores. And you guessed it, here is everything you need in April!

As we say goodbye to summer and welcome the autumn shift, this month there is a nice mix of makeup and skincare goodies, to keep front of mind over the next few weeks and beyond.

Click the brand name below to download hi-res images.

Ardell Aqua Lashes 340 are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. The lashes are lined with adhesive that is activated by water.

Clarins Extra Firming Energy is the latest must have product for women 30 years and over. Developed by Clarins Laboratories, the moisturiser contains a concentration of fruit extracts with amazing superpowers.

Schwarzkopf got2b Farewell Flyaways Touch-Up Brush helps to tame and fix flyaways in no time. Be it in a bun, ponytail, braid or top knot, no adventure can bring your hair out of style. Keep hair effortlessly in shape whilst out and about.

Less is More Herbal Scalp Relief Shampoo and Conditioner is a shampoo and conditioner duo that clarifies, soothes, rebalances and helps alleviate scalp irritation. A bio-active care complex helps normalise the scalp function. 

Elizabeth Arden PREVAGE® Anti-Aging Daily Serum 2.0 is Elizabeth Arden’s iconic serum formulated with supercharged antioxidant, Idebenone. It is also now boosted with the addition of 10 powerful ingredients to visibly reverse ageing signs and help protect against environmental damage for younger-looking skin.

Rodan + Fields REVERSE Targeted Dark Spot Corrector is a clinically tested dark spot minimiser that precisely targets stubborn discoloration for a brighter, even-looking skin tone. Rodan + Fields also recently launched its SOOTHE and REVERSE regimen. SOOTHE is specifically designed for those with sensitive, visibly red, dry, irritated skin to help achieve a better night’s rest; while REVERSE is a three-step regimen that corrects and prevents the appearance of skin discolouration.

Neutrogena® Oil-Free Pink Grapefruit Foaming Scrub is a facial scrub that clears blemishes and blackheads with salicylic acid. It is also enriched with an uplifting blast of grapefruit extract.

Burt’s Bees Limited Edition Vanilla Maple Lip Balm is a lip balm that nourishes and makes lips feel luxurious. Infused with powerful fruit extracts and beeswax to richly moisturise and soften lips, the nourishing oils and butters will make lips juicy, happy and healthy.

The Body Shop Lemon Purifying Hand Wash is made to keep hands fresh throughout the day. This intensely cleansing vegan hand wash leaves hands feeling squeaky clean for purified and protected skin.

JERGENS Ultra Healing Body Balm is body moisturiser that helps to combat the signs of extremely dry skin with instant and lasting relief for the whole body. Perfect for a nightstand or bathroom shelf to provide intense moisturisation for true hydration you can see and feel.

John Frieda Frizz Ease Weightless Wonder range is a range of hair products formulated to fight frizz. The range consists of a shampoo for effortless, gentle cleansing; a conditioner that delivers instant detangling relief without weighing hair down; and a smoothing crème that combines a cuticle care complex and a smart delivery system.

Manicare® maniPRO 2-in-1 cleaner & pusher is made with 100% Japanese Stainless Steel for long lasting sharpness. Professional grade stainless steel design effectively pushes and files back cuticles without damaging the nail surface.

NYX Professional Makeup Ultimate Shadow Palette - Neon is a limited-edition palette that comes packed with shocking brights and electric metals. 16-highly pigmented shades are ultra-blendable and stunning metallic finishes. It is the ultimate palette to create festival vibes.

Mavala Switzerland Charming Color’s Collection is a nailpolish collection inspired by autumn/winter 2021 trends. The shades of the CHARMING COLOR’S collection are soft invitations to escapades in charming and picturesque cities, famous or unknown and mysterious.

L’Oréal Paris Revitalift Laser X3 Pure Retinol Night Serum is a potent concentration serum of pure retinol. Validated with dermatologists, the powerful formula is scientifically proven to visibly reduce all wrinkles, even deep ones.

Garnier Fructis Hair Food Watermelon Shampoo and Conditioner is a shampoo and conditioner powered by watermelon extract and loaded with nutrients. It has mostly natural origin ingredients enriched with volumising watermelon for deeply plumpled, healthy looking hair.

Revlon So Fierce™ Big Bad Lash Mascara is a mascara that takes lashes from mild to shockingly big, full and dark for bigger, badder lashes. The creamy formula glides on smoothly and leaves lashes feeling soft and flexible for around-the-clock drama without clumping, smudging or flaking.

Schwarzkopf BIO-TECH Hydrate All-In-One Leave-In Treatment treats the needs of dry and dehydrated hair, providing nourished and repaired hair full of moisture.

Batiste Dry Shampoo – Love Is Love is a vibrant and unique trend fragrance from Batiste, Australia’s no. 1 dry shampoo brand. Bursting with top notes of refreshing raspberry and citrus, balanced with sandalwood and sweet vanilla, Batiste Love is Love will leave you with irresistibly-smelling hair.

Swisse Kids Multi Gummies is a premium quality, comprehensive formula containing important vitamins and minerals including vitamins C and D, Zinc and Iodine.

LipMD® 3-in-1 Invigorating Lip Scrub exfoliates, moisturises and softens for instant clean, fresh and invigorated lips. Organic sugar gently scrubs away dead skin cells leaving lips feeling clean, smooth and invigorated.