Well, as we previously knew it anyway...
It looks like Kylie Cosmetics is undergoing a makeover of its own, with the makeup giant wiping its Instagram account clean.
One picture remains on the page, which has a follower count of over 25 million, captioned, "Something is coming."
If you head over to KylieCosmetics.com, there's only a splash page, offering visitors to sign up and be the first to know what that “something” is.
Kylie became the world’s youngest self-made billionaire due to Kylie Cosmetics. But back in 2019, she told Harper’s Bazaar Arabia that she didn’t start the brand just to make money.
"I don’t really do it to make money or think that far into the future if this is going to be super successful. I just knew my talents and was passionate about makeup and lips and lipsticks," said Jenner.
"It’s been a real love of mine for as long as I can remember. I never even knew that you can really turn your passion into a business, you know. I just followed my heart and went with how I felt. Now I just feel so blessed every day to wake up, have fun doing what I love, and make a career out of it. It’s amazing!"