Sephora Australia and New Zealand score new beauty brand

Popular Korean beauty brand, innisfree, has announced it will further expand its footprint in Australia and New Zealand, launching online with leading beauty retailer Sephora from October 12, 2021.

innisfree launched into Australia in 2018 and has seen rapid growth both in bricks and mortar and online. Around the world, innisfree is available in over 19 countries across four continents; Oceania, Asia, Europe, and North America, with 44 million members worldwide.

innisfree will launch at Sephora with 22 of its most loved and best-selling skincare products from the Green Tea, Volcanic, Bija, Jeju Cherry Blossom, and Volcanic ranges.

“Launching at Sephora Australia and New Zealand is a significant step for innisfree and its continuous growth in the Australian and New Zealand markets,” innisfree president Amorepacific ANZ, Caroline Dunlop, said. “With incredibly loyal innisfree customers, combined with the opportunity to introduce innisfree to new customers, we want to ensure greater access to our best-selling products and their skin-loving, earth-caring benefits. We feel incredibly honoured to work alongside Sephora to achieve this as our partnership with Sephora strengthens globally.”

In addition to the initial launch, innisfree will be selling two Sephora exclusive Green Tea products online and in-stores in the ‘Beauty on the Fly’ section of Sephora stores from October 27.

innisfree’s best-selling Green Tea Seed Serum is so popular that it sells one bottle every 10 seconds globally and has sold over 27 million units in total since its launch in 2010.

innisfree will launch online at and from October 12.

Image source: Byrdie