Because boys need beauty too.
Urbane Mess
Developed and created for the refined, suave and worldly gentleman who doesn’t take himself too seriously.
David & Victoria Beckham
Footballer David Beckham has a strong, bold fashion and universal appeal. His athletic prowess, glamour and style make him an aspirational figure. His fragrances seek to embody this style and quality.
Fudge
Fudge is a unisex brand targeting both males and females. The Fudge core demographic is consumers aged between 15 and 29 years of age.
John Varvatos
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos USA Collection and Converse by John Varvatos.
Jovan
Jovan Musk for Men has top notes of neroli, lavender, lemon and spearmint that are followed by middle notes of clove, nutmeg and coriander. The fragrance is completed with base notes of musk, patchouli, vetiver and amber.
Mr. Ducktail
Mr. Ducktail is where Carnaby Street cool meets hairstyling products. Famous for fabulous and rockabilly style, the ''It’s Something Hell’s'' barber shop in London is legendary. In collaboration with hair professionals in France, Mr. Ducktail styling products are straight up cool stuff for hair.
NIVEA MEN
NIVEA MEN is a range of NIVEA products specially formulated for men. The products cater to the specific needs of men's skin. The range includes intensive face creams, shower gels and hair styling gels. All products are vitamin-enriched to help relieve the dryness and tightness caused by shaving.
Playboy
Playboy is inspired by the luxury lifestyle of Hugh Hefner. The range includes four fragrances: Hollywood Playboy, Miami Playboy, Vegas Playboy and Malibu Playboy.
Rexona
Rexona was originally created in Australia, and is now sold around the world. Since then it has provided consumers with cutting-edge technology that is proven to deliver results.