Building off the success of its FUTURE50 list, BeautyMatter has named the 50 brightest start-ups in beauty with the launch of NEXT50.
While identifying the "best" start-ups might be somewhat subjective, the BeautyMatter editorial and intelligence team has decades of spotting that intangible something that breaks through the noise of the increasingly crowded and competitive landscape.
The NEXT50 list represents businesses that are relentlessly reimagining how to create, deliver, and capture value by building, breaking, pivoting, and persisting. These start-ups are on the precipice of scaling up.
"There is no set playbook for building a great start-up. It requires relentlessly reimagining how you create, deliver, and capture value," said BeautyMatter founder and CEO, Kelly Kovack.
"Everyone's path to growth looks different. For some, it happens quickly, while others gain traction slowly and methodically. The list provides the opportunity to highlight businesses with the potential to define what's next in beauty and wellness."
Australian brand, Conserving Beauty was also recognised in the list. The inclusion marks an incredible moment for an Australian brand championing sustainability through single-use dissolvable products and waterless formulations.
"Being recognised among BeautyMatter’s NEXT50 is a testament to the growing movement toward true innovation in the beauty industry, one that prioritises real, purposeful solutions over simply out-duping the next brand," Conserving Beauty founder, Natassia Grace told BD.
"This acknowledgment fuels our commitment to continue leading with integrity and pushing the boundaries of what’s possible in product excellence, so we can deliver the results our community genuinely seeks for their skin concerns."
Meet the inaugural BeautyMatter NEXT50 winners here:
Angela Caglia
Anihana
Aora Mexico
Ayuna
Blume
Cleverman
Conserving Beauty
Corpus
Damdam
Dealbodies
Deinde
Doré
Dr. Diamond's Metacine
DUNE Suncare
ESW Beauty
Evolvetogether
Facile
Fara Homidi
Good Light Cosmetics
Hanni
House of Lashes
Hume Supernatural
Indu
Iota
Iris&Romeo
Latina
Leland Francis
Lion Pose
Luna Bronze
Mara
MARK Los Angeles
Moncho Moreno
Moodeaux
Mother Science
Nerra
QMS Medicosmetics
Reverie
Sahajan
Shaz & Kiks
Silverist
Sofie Pavitt Face
Soft Services
Standard Procedure
Sweet Chemistry Skincare
The Root Project
Then I Met You
This is Beauty
Three Ships Beauty
Tronque
Wonder Valley
Image credit: BeautyMatter / Cottonbro Studio via Unsplash
