ELLE Makeup strikes big deal

Cosmetics company, Wellness and Beauty Solutions (WNB) has received a huge $600,000 order of makeup and sanitiser products, according to reports by The Market Herald.

The company is selling its ELLE Makeup, ELLE Kids, ELLE Baby and recently-created, MICRO19 sanitisers in Asia through a deal struck with Thurston Agencies. This will now mean the brands will be marketed in Singapore, Malaysia, and Hong Kong. 

Through subsidiary, The Giving Brands Co, WNB received its first $1.1 million purchase order just weeks ago. As such, this purchase order has bumped the total value of orders for the four products to $1.7 million.

WNB managing director, Christine Parkes said the COVID-19 pandemic has given the computer a great opportunity to grow the export market for its brands.

"These additional purchase orders are in line with WNB's strategic goal of global expansion of brands in its portfolio and confirms the company's conviction in the strong consumer demand for quality 'Australian made' product ranges, such as ELLE and MICRO19, in offshore markets, particularly in Asia," said Parkes.

She explained that this demand for Australian made products has been amplified by COVID-19.

In March, WNB more-than-tripled its share price with the launch of its MICRO19 range in the height of the coronavirus. 

For more information on ELLE Makeup and to download hi-res images, click here.

Image source: ElleMakeup.com.au.