This beauty brand has announced it's closing down

Vegan-friendly and cruelty-free beauty brand, lilah b. has announced it is closing down.

After seven years of trading, founder and CEO, Cheryl Yannotti Foland announced the news via Instagram

"I am sad to share that we have made the difficult decision to close lilah b. by the end of the year," the post read. "My labour of love has run its course."

"I am so grateful for our lilah b. community of friends. Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. I thank you all."

lilah b. was created out of the idea to bring a streamlined collection of multitasking products with botanical formulations and lush textures to the market. 

In Australia, lilah b. is exclusive to MECCA.

Image credit: mecca.com.au