Bauer Media is pleased to announce the launch of TrialTeam.com.au.
With more than half of all Australians reading online reviews before making purchase, the website will allow advertisers to
create real, independent advocates for their products, backed by Bauer’s portfolio of leading multiplatform brands. Some of these include NowToLove.com.au, HomesToLove.com.au and FoodToLove.com.au.
Following the success of beautyheaven – which has more than 240,000 product reviews – TrialTeam.com.au will draw on the site's independent panel of testers to review products across the home and garden, food and drink, and pets categories.
Michelle Blancato, general manager of beautyheaven and TrialTeam.com.au, said: “Advertisers are increasingly looking to publishers to tap into our powerful communities to create customers for their brands. We have had tremendous success with our beautyheaven Trial Team, so it made sense to broaden the range of categories we cover and give brands access to our testers to create digital word-of-mouth advocates.”
Active nutrition company Aussie Bodies is the first company to use TrialTeam.com.au’s panel of reviewers. Advertisers can choose to have their brands reviewed by 20, 50 or 100 person Trial Teams with reviews, post-trial survey results and dinkus star ratings included on the site.
