Carver Korea is the fastest growing Korean beauty brand in the lucrative K-beauty market, and now Unilever is looking to make its first foray into K-beauty.
The transnational personal-care giant announced its plans to acquire Carver Korea for a potential €2.27 billion today. Unilever president of personal care Alan Jope expressed the company’s elation in a statement:
“We are delighted to be acquiring Carver Korea. It is an impressive business that is completely aligned to our personal care strategy. It will significantly strengthen our position in North Asia, the largest skin care market in the world; and will complement our existing portfolio, enabling us to offer luxury skin care products at attainable price points.
“AHC has been strongly gaining popularity thanks to its efficacious, innovative and premium products; and it therefore offers great opportunities for growth.”
Liberum consumer industries analyst Robert Waldschmidt has since commented on the acquisition, telling the Financial Times: “[the deal] is not just about South Korea, though. This industry has a strong influence on neighbouring countries such as China and Japan, so I’m sure Unilever plans to leverage this into their Chinese business, for example.”
