The saying ‘teamwork makes the dreamwork’ is one that’s been embraced by two of Australia’s homegrown heroes for a new digital campaign. P.E Nation, the activewear line of social media sensation Pip Edwards, and Ella Baché are in cahoots for the launch of the beauty brand’s new self-tan lotion Great Bronze.
It’s the latest digital development for the beauty brand, who recently unveiled a campaign with social media influencer and model Tahnee Atkinson. This new collaboration will see the campaign, modelled by Joy Corrigan, flaunt clothing by P.E Nation and a golden glow courtesy of Ella Baché. The campaign will be posted across the social media of both brands – including P.E Nation’s 32,000-strong Instagram.
Edwards says that both brands share the same wellbeing mentality: “Living a healthy, active life is part of the P.E Nation DNA, and when you look good, you feel good. That goes from your activewear to what you put on your skin. Ella Baché is a heritage skin and suncare brand and when the opportunity to work with them was presented to us, it made sense for us, as an outdoor, active brand, to jump right in.”
Ella Baché CEO Pippa Hallas agrees, commenting: “We are thrilled to be working with P.E Nation as they epitomize what it is to be a modern Australian woman. Their brand is built on creating a range that is about multitasking performance wear for multifaceted busy women, which reflects on the core essence of Ella Baché and our approach to skin health. Our latest product release Great Bronze further reflects this essence – our mission is to help Australians achieve healthy skin.”
