CHANEL has named its newest global ambassador of fragrances and beauty, appointing Jeon Jung-Kook into the role.
Best known as Jung Kook, the member of the South Korean boy band, BTS was chosen for his "audacity, energy and creativity."
"I am truly delighted to join CHANEL fragrances and beauty as global ambassador," said Jung Kook in a statement.
"For me, CHANEL is a pioneering house that cherishes its timeless heritage while constantly reinventing itself with modernity."
"As an artist, I try to stay true to my own style, while embracing new challenges, so this partnership is especially meaningful to me."
CHANEL said that with Jung Kook’s appointment, the house reaffirms its commitment to embody the spirit of its time through partnering with talents who inspire and reinvent the codes of creation today.
"I have long admired his incredible talent, his music career and his distinctive commitment to self-expression, not to mention his bold creative choices," said CHANEL head of global creative resources for fragrances and beauty, Thomas du Pré de Saint Maur.
"He is a true source of inspiration for the new generation, instilling passion and creativity wherever he goes."
"I am sincerely enthusiastic about this future collaboration."
Image credit: @chanel.beauty
