Elon Musk’s mother is the new face of CoverGirl

The 69-year-old mother of PayPal co-founder Elon Musk — Maye Musk — has just landed a spot as CoverGirl’s newest face. 

While the choice may come as a surprise to many, Musk has modelled for five decades, appeared on the cover of multiple magazines, and is currently signed to IMG. The choice is another step in the movement towards more diverse beauty spokesmodels. 

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Musk announced the news via her Instagram, captioning her campaign photo: “I’m so excited to say that I'm now officially a COVERGIRL! My three kids, ten grandchildren and I have had the hardest time trying to keep it a secret until today's big announcement. Who knew, after many years of admiring the gorgeous COVERGIRL models, that I would be one at 69 years of age? It just shows, never give up. Thank you COVERGIRL, for including me in your tribe of diversity. Beauty truly is for women of all ages, and I can’t wait to take you all along this amazing journey with me! Follow @covergirl for more updates. #JustGettingStarted #COVERGIRLMADE”