Jesinta Franklin's new role in beauty

Leading vitamin, supplement and skincare brand, Swisse Wellness, has today announced AFL legend, Lance ‘Buddy’ Franklin and model mum of two, Jesinta Franklin, as the newest addition to its impressive wellness talent portfolio.

With the pair becoming parents of two children in recent years, health and wellness has become more of a priority for them than ever before.

“Lance and I are both so passionate about our physical and mental health, so when the opportunity arose to partner with Swisse Wellness it felt like such a natural fit," said Jesinta when asked about her new role.

"While juggling our very busy lives, with the kids, football and my work we both need to stay ahead of our health and wellness. We’re both so proud to be the faces of the newest Swisse Wellness campaigns."

In the lead up to kicking his 1000th goal in the first few rounds of the 2022 AFL season, Lance says that he’s feeling more confident in his health and fitness than ever before.

“Over the years I’ve learnt just how important it is to prioritise my health, to ensure I can always perform at my best," he said

"I know that to be a great father, husband and athlete I need my health and energy in top form. It is important we educate the next generation of young people to lead an active lifestyle supplemented by a healthy diet and vitamin routine."

Jesinta and Lance will appear in two upcoming campaigns, created in collaboration with Clemenger BBDO and Stratosphere, exclusively for Chemist Warehouse showcasing Swisse’s Multivitamins, Movement and Recovery ranges. 

Both ranges support healthy muscle function, vitality and energy production and are well suited to an active lifestyle – making Lance and Jesinta the perfect partners for the campaigns, and the brand.

The full Swisse range is available online at, in store and online at Chemist Warehouse and at other leading retailers around Australia.