English actress Imogen Poots and French model/actress Camille Rowe Pourcheresse are the new faces of the fragrance, Coty Prestige announced over the weekend.
Imogen Poots and Camille Rowe Pourcheresse are the perfect choice to represent the timeless and iconic Chloé fragrance,” says Coty Prestige SVP International European Marketing Licenses, Françoise Mariez.
They both embody the Chloé woman in their own way: Imogen incarnates the natural and youthful side of the Chloé woman while Camille embodies her seductive and modern facet.”
21-year-old Imogen is one of England’s top young actresses, having starred in a range of films including V for Vendetta and 28 Weeks Later.
This is the first time she has aligned herself with a brand. I’m really proud to participate in this wonderful project, a campaign that allows different types of personalities to be shown,” she says.
Camilla has also had career successes in her 21 years, having been shot by a host of renowned photographers. I’m very much honoured to have been chosen by Chloé to embody the iconic Chloé fragrance,” she says.
The Chloé fragrance advertising campaign will be rolled out globally in September this year.
