The next unexpected celeb to launch a beauty line

You probably know Martha Stewart from her many years dominating television screens, but did you also know that she is on a mission to build a CBD empire?

According to Cosmetics Business, the Martha Stewart CBD brand has made its first category expansion into the beauty industry with a selection of skincare products. 

Developed with Marquee Brands and Canopy Growth Corporation (of which Stewart is a member of the advisory board), the new skincare products have been created to improve everyday wellbeing, from stress management to muscle recovery.

The Wellness Topicals range consists of the brand’s Sleep Science CBD Cream, Super Strength CBD Cream and Daily De-Stress CBD Cream. And in addition to market-leading levels of CBD, the products are formulated with co-actives and aroma-technology for the best possible results.

“I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team,” said Stewart. “I am thrilled to help improve our customers’ daily lives through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation and stress.”

It was Snoop Dogg who introduced Stewart to CBD, which led her to launch her very own collection of products. Her debut line launched in September 2020 and featured a line of CBD gels, oil drops and gummies that were aimed at people and their beloved pets.

“Martha Stewart CBD offers consumers simple solutions to improve everyday wellness and we’re thrilled to expand into a new category with the launch of these CBD Wellness Topicals,” added Canopy’s VP of Skincare & Topicals, Anna Persaud.

“Proven to work and tested with consumers, these high-quality, effective topical solutions are scientifically formulated and rigorously tested at the peak of industry standards, and the new line represents the latest innovation in Martha Stewart’s growing portfolio of accessible CBD offerings.”