is celebrating the fifth year of its popular It Girl campaign next year with a new element – a search for an It Guy. The Clinique It Guy will review products and attend exclusive events for the brand, plus receive a host of other goodies.
Clinique is calling on guys to nominate themselves, or girls to dob them in, by logging on to the brand’s Australian Facebook page (www.facebook.com/cliniqueaustralia), uploading their picture and telling Clinique why they’re the perfect It Guy. Nominations are whittled down to six finalists who then submit a short video, with the ultimate winner decided on by public vote.
Clinique’s Angelique Hogan says the judges are looking for a guy that takes pride in his appearance and can also be a male voice on the brand’s Facebook page. We know a lot of women purchase on their partners behalf, so he needs to be able to appeal to the ladies too!”
The brand has recruited Bondi Rescue's Maxi (pictured rescuing a brunette babe on Bondi Beach) to help spread the word and share some beauty advice.
The winner is awarded a $500 SSFM pack, a six-month Fitness First membership, budgy smugglers swimwear, plus jeans and a T-shirt from International Fashion Group.
