Facebook, which started as a single app 15 years ago, has decided to release a new corporate logo, which is designed to help differentiate the parent company from its various apps.
In a statement released by Facebook, the company explained:
"People should know which companies make the products they use. [...] Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding."
The new logo, which uses capitalisation and custom typography, will be added to all of Facebook’s apps, including the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. It will also feature a clear ‘from Facebook’ tag on certain screens.
According to a recent study by Pew Research, 71% of US adults are still not aware that Facebook owns apps such as Instagram and WhatsApp, further cementing the need for change.
“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” the statement concluded.
