Influencer-focused website Husskie is extending its category offering to include two new sections: The Lifestyle Pack and The Culture Pack.
Previously, the site focused predominantly on fashion and beauty, but with an infinite number of influencers covering health, wellness, travel, food, art and photography, introducing these categories will allow Husskie to significantly broaden its reach.
Of the additions, Husskie editor and founder Yelena Fairfax says: “With my previous publishing experience seeing me familiar with the fashion and beauty categories – having worked as an editor in both arenas – it made sense to launch Husskie with a key focus on these two categories. But since launch, I’ve quickly discovered that there are so many influencers in the lifestyle and cultural spaces that have incredible stories to tell. I found I was organically doing a lot of interviews across these two categories, so am thrilled to officially be broadening The Husskie Pack’s offering to include these further two groups.”
Husskie has had a successful first four months since its launch in November 2016. Contributors include global influencers such as Jessica Stein, Carmen Hamilton and Aimee Song who have all shared rare glimpses into their working and personal lives via in-depth interviews conducted by Fairfax.
