Pinterest spotlights Indigenous creators and launches new shop

From July 3-10, Pinterest will be inspiring and informing Pinners about NAIDOC Week 2022, an annual celebration of the history, culture and achievements of Aboriginal and Torres Strait Islander peoples.

In recognition of NAIDOC Week, Pinterest is honouring its commitment to diversity and showcasing the wide representation of Australia through spotlighting Indigenous creators and launching the First Nations shop.

Pinterest will be spotlighting the various talents of its Indigenous Creators across the platform, launching a Today’s Inspiration takeover featuring video-led ideas and opinions from Aboriginal and Torres Strait Islander Creators and allies. The theme of NAIDOC Week this year is Get Up! Stand Up! Show Up!, and Pinterest is inviting Creators to show what this theme means to them.

Indigenous creator Lakkari will be sharing her story detailing how her family have "Got up, Stood up and Showed up" throughout the years. Additionally, the winner of the prestigious National NAIDOC poster competition for 2022, Ryhia Dank, will be sharing content on Pinterest in July about her inspiration for her winning poster design and the meaning behind it.

Pinterest is also creating a dedicated First Nations shop to showcase wares from Indigenous-owned businesses, helping to raise awareness and drive revenue to these companies, allowing Pinners to turn inspiration into action.

The First Nations shop will operate on the platform throughout July, with Pinterest aiming to keep highlighting these brands and Creators beyond NAIDOC Week.

Creators supplying the First Nations Shop will be: 

- Nardurna
- Clothing the Gaps
- Gammin Threads
- Yarli Creative
- Haus of Dizzy
- K-Rae Designs
- Kirrikin

This year, Pinners are also looking for inspiration ahead of NAIDOC week to celebrate respectfully and find ways to connect spiritually, physically, emotionally, socially, and culturally. This includes increases in searches for terms like tattoo ideas, nail art inspiration, Indigenous art and activities for kids. 

Top 10 searches on Pinterest for NAIDOC Week 2022 are:

- Aboriginal Art 
- Aboriginal / Indigenous Tattoo 
- Naidoc Week Activities 
- Aboriginal dot painting 
- Australian Aboriginal History 
- Modern Aboriginal Art
- Indigenous Activities for Kids 
- Aboriginal Nails 
- Indigenous Education
- Aboriginal dreamtime

Pinterest country manager, Australia and New Zealand, Melinda Petrunoff, said: "Pinterest is committed to creating a positive, inclusive place on the Internet, and that includes our Indigenous communities. NAIDOC Week is a fantastic time to celebrate Aboriginal culture and its contribution to Australia’s diverse cultural makeup. We are thrilled to be able to showcase the incredible creativity of our Aboriginal community through our first-ever First Nations store.”

Image sources: Supplied