From books to clothing to make-up lines, the growing popularity of digital influencers has seen some extending their product offering to go beyond the blog. The latest? British fashion and beauty blogger Danielle Peazer who is launching her own make-up and fragrance line on February 6.
Teaming up with Young and Gifted, the digital influencer has created three scents and three eyeshadow palettes for her Peace, Love & Happiness range, aimed at women aged between 16 and 25.
Peazer explains the launch to BANG Showbiz: "I've definitely had people in the past say, 'Oh it'll be really cool if you did this or that.' I've been involved in every step of the way. All of my part was done in the UK in Manchester. But whilst I was doing my travels around the world over the past year or so, I have got ideas of what people might like in different areas of the globe."
Peazer's wrist tattoo inspired the name of the range: "I've got a peace, love and happiness tattoo on my arm. I got that when I was 22, so I've had it for five years now. That's where the whole theme started."
Image: Instagram.com/dcp1006
