After announcing late last year the identity of its digital publishing play, the new platform from Val Morgan Digital, TheLatch—, is now live.
Aimed at an audience of affluent over 30s, the site is a destination for entertainment, lifestyle, beauty and wellness content.
“Val Morgan identified a gap for audiences over 30 and TheLatch— will allow us to speak directly to this increasingly important demographic,” said Val Morgan Digital managing director, Brian Florido, when the site was announced last year.
The editorial and commercial partner content will be shared across Val Morgan’s cinema and outdoor networks, connecting brands to audiences where they watch, shop, train and refuel.
“TheLatch— will deliver thought-provoking content designed to unlock interesting conversations and educate without any fluff, click-bait or hyperbole,” said TheLatch— executive editor, Amanda Bardas.
The editorial team is as follows:
Amanda Bardas, executive editor - firstname.lastname@example.org
Alexandra McCarthy, beauty & wellness editor - email@example.com
Anita Lyons, entertainment editor - firstname.lastname@example.org
Katie Skelly, lifestyle editor - email@example.com