After the celeb spotting and fanfare surrounding The Fragrance Foundation’s 39th Annual FiFi Awards this year, there was one company standing tall after performing a hat trick on the night. Coty took home three awards, including fragrance of the year - women’s broad appeal, for Pure Orchid by Halle Berry; women’s specialty luxe for and the award for best packaging of the year, men’s luxe, for Marc Jacobs Bang.
This year’s FiFi Awards have once again solidified Coty’s position as a leading global beauty company,” said Bernd Beetz, CEO of Coty Inc. It is truly an honour to see our brands recognised by The Fragrance Foundation.”
Beetz attributed the awards to the company’s team and supporters: Our success is credited to the passion and creative spirit of the Coty family and partners. We also recognise the importance of our celebrity partnerships and their critical role in the success of the fragrance.”
