Dolce & Gabbana is breaking into the sporting arena with the launch of their first men’s sport fragrance, The One Sport.
The One Sport is inspired by daily life and follows on from the original The One for Men which was released in 2008 and The One Gentlemen in 2010.
Sports have always been an inspiration for our men’s wear,” Stefano Gabbana told WWD. This fragrance project goes back three years. It’s in our nature. We are fashion people — not technical — but we love doing sports.”
The fragrance has a fresh scent that opens with aquatic notes and rosemary, heart notes of cardamom and Sequoia wood and base notes of patchouli and musk.
The scent could be associated with sports but also with a feeling of cleanliness, an energetic and fresh mood – almost Mediterranean,” says Gabbana.
Parisian model Adam Senn will feature in advertising for the fragrance and has been shot by photographer Mariano Vivanco using the background of an ancient stadium. It’s a boy preparing for the Olympic games, in Greece or Rome,” reveals Gabbana.
While the licensee for The One Sport is Procter & Gamble, the Australian distributor for Dolce & Gabbana fragrances is Cosmax.
