The House of Wellness brand is growing its partnership between Chemist Warehouse and News Corp, with the upcoming launch of new magazine, House of Wellness+.
The 32-page beauty lift-out, which is launching in August, will be inserted weekly into News Corp newspapers, with an estimated print run of 1.5 million.
House of Wellness+ editor, Laeta Crawford, told BD, "House of Wellness+ will deliver more editorial pages, providing in-depth and thought-provoking content from experts in the health and wellbeing fields on topics of relevance to The House of Wellness audience."
Each issue will be themed, from beauty and nutrition to mind and body, and will delve deeper into topics, providing content that will educate and engage readers.
"Along with a deeper focus on health and wellness content, Wellness+ will have an extended distribution network. Not only will it be inserted into News Corp papers on a Sunday across the metro mastheads of NSW, QLD and VIC, it will also feature in the regional markets of TAS and NT," said Crawford.
"Our mission is to build The House of Wellness into Australia's largest health and wellness media brand. The brand has successfully diversified into a multi-channel content brand including print, digital, TV and radio, connecting Australians with authentic and reliable health and wellness content 24/7."