The Intermedia Group takes majority stake in esprit Magazine

The Intermedia Group CEO, Simon Grover, has purchased a majority stake in esprit Magazine Australia. Together with the magazine's founder, Andrea Ferrari, and general manager, Nicci Herrera, they have created a new company – Percolate Media.

The partnership provides the retail beauty industry with a new team that has a wealth of combined proven experience. Grover has spent 30 years in publishing, most recently handling Professional Beauty, Spa + Clinic and Instyle magazines, along with their digital counterparts. Andrea Ferrari's long career as an editor and magazine founder has seen her launch esprit in both the UK and Australia.

Together with Nicci Herrera’s broad experience, founding Australia’s first beauty sampling box, and going on to be state manager at Benefit Cosmetics, the team has an extensive understanding of what goes into beauty retail – in front and behind the counter.

"With Simon Grover’s Intermedia team expertise Nicci and I are leaping into a pool of talent that will enable us to leverage our collective strengths. As the dominant force in retail beauty industry publishing, esprit (Percolate Media) is the one and only HUB for everyone working in the retail beauty business," said Ferrari.

"The January-March 2019 issue will be published and out in market on January 10, so it’s business as usual “with knobs on” for Nicci and me," she continues. “The team will be building a whole new website and digital platform behind the scenes, launching in the first quarter 2019”.

For more information, please contact Andrea Ferrari -

Please note, esprit Magazine has now moved to The Intermedia Group Offices, located at 41 Bridge Road, Glebe, NSW 2037.